Building a Modern Menswear Brand ft. Udit Toshniwal, Founder of The Pant Project
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to wishlist failed.
Please try again later
Remove from wishlist failed.
Please try again later
Adding to library failed
Please try again
Follow podcast failed
Unfollow podcast failed
Building a Modern Menswear Brand ft. Udit Toshniwal, Founder of The Pant Project
-
Narrated by:
-
By:
Udit Toshniwal, Founder of The Pant Project, joins Abhishansa to explore the journey of building a category-first menswear brand in India. From launching with custom-made trousers during the pandemic to redefining bottom wear through fit, fabric, and functionality, the conversation dives into changing consumer expectations, building loyalty in a traditionally overlooked category, and balancing customization, quality, and scale. Udit also shares insights into fabric innovation, why comfort has become a key driver of purchase decisions, scaling through D2C, marketplaces, and retail stores, raising capital after achieving product-market fit, and balancing long-term brand building with the demands of a fast-growing fashion business.
adbl_web_anon_alc_button_suppression_t1
No reviews yet