How a Local Hardware Store Used Workshops to Beat Home Depot

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How a Local Hardware Store Used Workshops to Beat Home Depot

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In this episode, Lucas and Luna explore how a small hardware store in Portland, Oregon—Cedar & Oak Hardware—used free weekend workshops to not only survive but thrive against big-box competitors. Owner Jenna Kwan shares how the store doubled foot traffic and increased average basket size by 35 percent through hands-on classes in plumbing, electrical basics, and furniture assembly. The episode unpacks the economics of community-based retail, the cost of running workshops, and how physical interaction with knowledgeable staff creates loyalty that discounts can't match. Specific numbers include a 40 percent conversion rate from workshop attendees to repeat customers within 30 days, and a 20 percent uplift in tool sales. Lucas and Luna also discuss the broader trend of 'edutainment' retail and why local shops have an advantage in building trust. The episode closes with a brief, sincere note about listener support for the show. #CedarAndOakHardware #JennaKwan #Workshops #LocalBusiness #SmallBusiness #RetailStrategy #CommunityCommerce #DIY #CustomerLoyalty #BigBox #HomeDepot #Portland #Business #FexingoBusiness #BusinessPodcast #SmallBizSuccess #MainStreet #Edutainment Keep every episode free: buymeacoffee.com/fexingo

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