Email Is Not Dead (You're Just Doing It Wrong)

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Email Is Not Dead (You're Just Doing It Wrong)

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Email has been declared dead a dozen times in the last ten years, and every time it keeps quietly outperforming almost everything else you spend on. Melia's take: you didn't run email and watch it fail — you ran a broken version of email and watched the broken version fail. Those aren't the same experiment, and the difference is most of the money you've left on the table. This episode is about why founders neglect their most profitable channel (it's psychological before it's tactical — email is invisible by design, and nobody claps when it makes the sale), the three ways small brands do it badly, and the three automations every brand should have running before it sends a single campaign: welcome, abandoned checkout, and post-purchase. Email rewards being reliable far more than being brilliant — which is good news, because reliable is something you can actually build. Chapters: (00:00) Email keeps getting declared dead (00:25) The pattern that costs founders for years (01:25) What the data actually says (02:50) Why nobody acts on it (it's psychological) (04:14) Why founders abandoned email (05:06) The "email feels desperate" myth (07:26) The three ways small brands do email badly (09:15) The three automations that matter (09:27) Welcome, abandoned checkout, post-purchase (12:21) Email is the mechanism under retention (14:26) Your homework before the next episode Full episode notes and transcript: https://growingbrandspodcast.com/episodes/email-is-not-dead-youre-just-doing-it-wrong/

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