Identity as the Product: The Signal and the Sale
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Identity as the Product: The Signal and the Sale
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Stanley went from $73M to $750M in four years — without changing its product. Tupperware had better engineering, richer heritage, and 75 years of household trust — and filed for bankruptcy. This episode breaks down the one question Stanley asked that Tupperware never did, and why your product might be suffering from the same blind spot.
Identity as the Product: The Signal and the Sale
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