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Influence Anyone

Influence Anyone

By: Howie Chan Influence Strategist @ The Behavioring Company
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The #1 podcast on applied influence psychology. Each episode, I sit down with the world's leading experts and practitioners to uncover the hidden psychology that helps you influence yourself (mastering your mindset, habits, and decisions) and get buy-in from others (branding, storytelling, negotiating etc.). Together, we turn science into playbooks you can apply to lead, persuade, and create extraordinary success. Hosted by Howie Chan, this show features top human behavior experts, best-selling authors, influential marketers, and elite performers sharing proven strategies for branding, storytelling, sales, and ultimately, influence. Whether you're building your value proposition, refining your speaking skills, or learning communication skills for leaders, each episode delivers actionable insights to elevate your brand and career. From storytelling in marketing to career reinvention, discover influencer strategies that help you stand out, connect, and lead with impact. Perfect for entrepreneurs, executives, and anyone ready to grow their influence and authority.Howie Chan Economics Marketing Marketing & Sales Science Social Sciences
Episodes
  • Emotional Targeting Expert: The Secret Behind Every Sale

    Emotional Targeting Expert: The Secret Behind Every Sale
    Jul 7 2026
    Most people believe B2B buyers make rational, spreadsheet-driven decisions while consumers buy on impulse. Talia Wolf, founder of GetUplift and bestselling author of Emotional Targeting, says that's backwards. In this episode, Howie Chan sits down with Talia to break down why B2B purchases often carry more emotional weight than B2C ones, and why self-image and social image quietly drive nearly every decision a person makes. Talia shares the exact interview questions she uses to uncover emotions that customers can't articulate themselves and lays out her three-part emotional targeting framework — research, audit, and testing. You'll learn how to identify the hidden emotional triggers behind your customers' decisions, why B2B may be more emotionally driven than B2C, and why data alone rarely wins deals. Chapters: 00:01:40 Self-Image vs Social-Image 00:07:51 The B2B Emotion Myth 00:11:39 What Emotional Marketing Actually Means 00:14:40 The Value of Social Listening 00:22:46 Questions That Reveal Your Customer’s Hidden Emotions 00:30:21 Copying Competitors Won't Save You 00:34:45 The 3-Part Emotional Targeting Framework 00:46:33 Emotional Targeting in Everyday Life 00:51:12 Using Emotional Pull to Build Communities 00:54:52 Where Conversion Optimization Is Headed 00:58:03 The Problem With Outsourcing Your Brain to AI From Talia Wolf: Website (https://taliawolf.com/) GetUpLift (https://getuplift.co/) LinkedIn (https://www.linkedin.com/in/taliagw) YouTube (https://www.youtube.com/c/TaliaWolf) Book (https://taliawolf.com/book) Mentioned in this episode: Conversation with Matt Sucha (episode 74): https://www.youtube.com/watch?v=Udgvfulyjb4 What’s Your Influence Style Profile? What do you do when you need someone to do something? This quiz will help you discover your most natural influence style, so you can use that strength more effectively (and know your blind spots.) → https://www.influencestylequiz.com/ Join 800+ leaders who've already uncovered what their style is. — Produced by Ideablossoms (https://ideablossoms.com/)
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    1 hr and 2 mins
  • The 5 Influence Styles: Why Some People Are Impossible to Persuade

    The 5 Influence Styles: Why Some People Are Impossible to Persuade
    Jun 30 2026
    Why can the exact same message change one person's mind instantly, while it does nothing for someone else? In this solo episode, Howie Chan explores the real reason persuasion fails so often, because most people communicate the way they want to be heard, not the way the other person actually processes information. He introduces the five influence styles that shape human behavior, drawn from years of studying behavioral science and working with leaders, founders, and salespeople. He reveals what each style is built on, where it breaks down under pressure, and why stress doesn't create your style; it reveals it. You'll learn how Commanders, Scientists, Storytellers, Connectors, and Sages move people to act, where their biggest blind spots hide, and the one shift that makes influencing anyone dramatically easier. Chapters: 00:00:00 People Are Influenced Differently 00:02:48 The Commander Influence Style 00:03:59 The Scientist Influence Style 00:05:36 The Storyteller Influence Style 00:07:14 The Connector Influence Style 00:09:31 The Sage Influence Style 00:12:43 Pressure Reveals Your True Style Check out Howie’s episode with Dr. Robert Cialdini: Godfather of Influence: The Persuasion Principle that Resulted in a $700K Gift & The “Bible of Online Marketing” (Episode 50) What’s Your Influence Style? What do you do when you need someone to do something? This quiz will help you discover what is your most natural influence style, so you can use that strength more effectively (and know your blind spots.) → https://www.influencestylequiz.com/ Join 700+ leaders who've already uncovered what their style is. — Produced by Ideablossoms
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    16 mins
  • Cognitive Neuroscientist: The Only 10% That Matters in Marketing & Sales

    Cognitive Neuroscientist: The Only 10% That Matters in Marketing & Sales
    Jun 23 2026
    Your audience forgets 90% of what you say within 48 hours. Neuroscientist Dr. Carmen Simon says that's not the problem. The problem is that most people have no control over which 10% survives. Howie Chan sits down with Carmen to break down the neuroscience of memory. Carmen reveals how memory actually forms in the brain, why the brain is not getting lazier, and how the most persuasive communicators build messages that survive long after the conversation ends. You'll learn how to clarify and repeat your 10% message, how to prime your audience before your key idea lands, how to trigger memory retrieval through environmental cues, and why complexity, not simplicity, keeps audiences engaged longer. Chapters: 00:00:00 Why 90% of Your Message Disappears After 48 Hours 00:07:36 How Memory Forms, Consolidates, and Gets Retrieved 00:09:49 The Priming Effect: Getting Brains Ready to Remember 00:20:36 Cognitive Ease: Understanding Supporting Points 00:23:08 Encoding, Consolidation, and Retrieval of Memories 00:29:11 How to Capture Attention 00:37:09 Faces in Ads Don't Always Help You 00:46:08 Carmen's Journey to a Double PhD 00:48:59 Having Chemistry with Your Message 00:56:59 How Memory Influences Decisions 01:00:46 Pivoting Your Brand Without Losing Your Audience 01:05:50 Complexity Keeps Audiences Engaged From Dr. Carmen Simon: Website LinkedIn Books Mentioned in this episode: Apple Intelligence Advert: https://www.youtube.com/watch?v=a6RX9kJ01Kw Story Selling versus Data Selling: https://www.youtube.com/watch?v=Udgvfulyjb4 Nail Your Niche Masterclass → https://www.howiechan.com/niche Nail Your Niche Without Overthinking and Become the ONLY Choice — Produced by Ideablossoms
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    1 hr and 11 mins
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