Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters cover art

Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters

Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters

By: Dan Sullivan and Shannon Waller
Listen for free

Inside Strategic Coach is a practical resource for entrepreneurs, or anyone with a growth mindset. Hosts Dan Sullivan and Shannon Waller share breakthrough insights, educational success stories, and insider know-how, gained from working with thousands of successful business owners, worldwide.TM & © 2024. The Strategic Coach Inc. All rights reserved. Economics Leadership Management Management & Leadership Politics & Government
Episodes
  • How To Create A Company That Top Talent Never Wants To Leave
    May 19 2026

    Every great entrepreneur wants (and deserves) to have a dependable team around them so they can be freed up to develop new ideas and focus on growing their business. But how do you get one? After all, the first question most entrepreneurs ask when they join The Strategic Coach® Program is, “Where do you find such great team members?” In this episode of Inside Strategic Coach, Dan Sullivan and Shannon Waller finally answer this question in-depth. From identifying and nurturing Unique Ability® within a team and creating a positive and collaborative work culture to investing in team members’ growth, Dan and Shannon share everything that makes Strategic Coach® a magnet for skilled and passionate talent—and how to become one too.

    Here’s some of what you’ll learn in this episode:

    • The number one tool necessary for building and maintaining a great team.
    • How to determine if an activity is right for a person.
    • Why Strategic Coach team members don’t really need to be managed, monitored, or motivated.
    • How Strategic Coach creates an incredible sense of safety for its team members.
    • The two things that team members are looking for.
    • Why you should think of hiring someone as an investment, not a cost.

    Show Notes:

    At Strategic Coach, you’re always either winning or learning.

    There are a lot of Coach tools that support having a great team.

    Everybody's on their own unique growth path in terms of who they are and the kind of work they’re most likely to enjoy and excel at.

    Strategic Coach team members can continually focus their time at work on doing what they’re excited about.

    The moment someone is hired, Coach invests in learning about who that person is and how they can grow their skills.

    At Strategic Coach, if something doesn’t work, the system gets blamed, not the individual.

    The four core values of Strategic Coach (PAGE) are: positive and collaborative teamwork, being alert, curious, responsive, and resourceful, getting results, and providing an excellent first-class experience.

    Strategic Coach has uniformly very helpful and very positive staff.

    Some Coach clients have been with the company for 15, 20, 25 years, and so have some team members.

    The educational system generally disparages successful business people.

    Almost all Coach team members are directly in contact on a person to person level with the company’s clients.

    A team member can’t be at their best if they don’t feel safe.

    If you want great team members, you have to be a great entrepreneur. And that also includes being a great person.

    Great team members who want a bigger future aren't interested in being with someone who doesn't have any future.

    If you're going to be able to attract and retain the best people out there, you can’t have an entitled attitude.

    Resources:

    Unique AbilityⓇ

    Article: Your Business Is a Theater Production: Your Back Stage Shouldn’t Show on the Front Stage

    The Team Success Handbook by Shannon Waller

    Everyone And Everything Grows by Dan Sullivan

    Who Not How by Dan Sullivan with Dr. Benjamin Hardy

    Show More Show Less
    36 mins
  • The Powerful Mindset That Makes 10x Growth Feel Easy
    May 5 2026

    Every entrepreneur would love to go 10x. So what’s holding them back? In this episode, business coaches Dan Sullivan and Shannon Waller share the mindset you need to experience major business growth.

    Here’s some of what you’ll learn in this episode:

    • The incorrect way that most people interpret 10x.
    • How you can learn about going 10x from looking at your past.
    • Why people are currently experiencing 10x greater growth very easily.
    • How to think of 10x in terms of entrepreneurial freedoms.

    Show Notes:

    The world is progressing on the basis of new tools, new technologies, and new opportunities.

    We’ve all gone 10x many times in our lives.

    It’s useful for entrepreneurs to look at how they’ve grown within the framework of their entrepreneurial lives.

    You can look at massive growth as a series of 10x jumps.

    If you don’t have a deadline for it, it’s only a wish.

    Entrepreneurs don’t drive themselves crazy with their goals, they drive themselves crazy with their deadlines.

    Money you make can be good or bad depending on the activity and who is writing you the check.

    The four entrepreneurial freedoms are freedom of time, money, relationship, and purpose.

    All entrepreneurs seek the freedom to focus on whatever they want to focus on.

    Looking ahead doesn’t tell you how to go 10x.

    Change is a natural part of being an entrepreneur.

    Resources:

    10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy

    The Four Freedoms

    The Self-Managing Company by Dan Sullivan

    Show More Show Less
    18 mins
  • Just Because You’re Busy Doesn’t Mean You’re Productive
    Apr 21 2026

    A lot of people go to great lengths to always appear busy. But should you really see being busy as a badge of honor? In this episode, Dan Sullivan and Shannon Waller explain why the answer is “no.”

    Here's some of what you'll learn in this episode:

    • What busy people are really after.
    • How busy people are actually wasting energy.
    • How to achieve results more easily using teamwork.
    • Why there’s a real cost for entrepreneurs who are focused on being busy.

    Show Notes:

    People try to establish their value by always being busy.

    Being busy has nothing to do with any kind of results.

    As results oriented people get better at what they do, they achieve their desired results by being less busy.

    Depending on the rules you set up in your company, either being busy or achieving results will be rewarded.

    Busy people see it as dangerous to not be seen on any workday.

    In large bureaucracies, you get promoted on the basis of your busyness because the organization’s purpose is to be seen as busy.

    Entrepreneurial companies get connected to the marketplace very quickly.

    There’s no progress without measurement.

    Entrepreneurs tend to make for really lousy employees.

    We’re always ignorant and incapable when we start anything new.

    Resources:

    “Geometry” For Staying Cool & Calm by Dan Sullivan

    The Entrepreneur’s Guide To Time Management

    Article: Your Business Is A Theater Production: Your Back Stage Shouldn’t Show On The Front Stage by Shannon Waller

    The 4 C’s Formula by Dan Sullivan

    Show More Show Less
    17 mins
adbl_web_anon_alc_button_suppression_c
No reviews yet