Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy cover art

Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy

Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy

By: Fexingo
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Lucas and Luna explore the machinery of modern B2B lead generation — demand creation, pipeline architecture, and the metrics that separate a functional funnel from a leaking one. Each episode takes a specific lead-gen problem: how to qualify inbound signals without drowning in noise, when to push for a demo versus nurture a contact, what conversion benchmarks actually mean across SaaS, professional services, and industrial verticals. Lucas brings the frameworks — database marketing, intent data scoring, attribution modeling — while Luna tests them against real campaigns she's run, citing specific cost-per-lead figures and close-rate shifts. Together they dissect ABM platforms, CRM hygiene, and the tension between volume and quality. No platitudes about 'relationships' — just the math of outreach sequences, the failure modes of MQL definitions, and why most companies stop following up too early. For marketing ops directors, revenue ops leads, and founders who write their own cold emails: this is the show where lead generation stops being a black box and becomes a system you can tune. #LeadGeneration #B2BMarketing #DemandGen #PipelineBuilding #ABM #IntentData #RevenueOperations #MarketingOps #CRM #SalesFunnel #B2BLeads #ColdEmail #LeadScoring #MarketingStrategy #Business #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economics
Episodes
  • How B2B Lead Gen Uses Podcast Listener Comments for Pipeline

    How B2B Lead Gen Uses Podcast Listener Comments for Pipeline
    Jun 29 2026
    Lucas and Luna explore a rarely-tapped lead gen source: the comments section of B2B podcasts. They break down a case from a cybersecurity SaaS company that mined 18 months of listener comments on its own podcast to identify 42 high-intent leads, 7 of which closed for $230,000 in total contract value. The episode walks through the three-step process: scraping comments for intent signals, cross-referencing with firmographic data, and personalizing outreach using the listener's own words. Lucas shares a specific script template that achieved a 34 percent reply rate. They also discuss the ethical line — when does mining comments feel invasive, and how to stay above it. A practical, repeatable tactic for any B2B team with a podcast. #B2BLeadGen #PodcastMarketing #LeadGeneration #PipelineBuilding #SalesDevelopment #B2BPodcasting #IntentData #ABM #SalesOutreach #ContentMarketing #CybersecuritySaaS #PodcastComments #DemandGen #FexingoBusiness #BusinessPodcast #Marketing #B2BMarketing #SalesProspecting Keep every episode free: buymeacoffee.com/fexingo
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    8 mins
  • How B2B Lead Gen Uses Webinar Speaker Transcripts for Pipeline

    How B2B Lead Gen Uses Webinar Speaker Transcripts for Pipeline
    Jun 28 2026
    In episode 80 of Lead Generation with Fexingo, Lucas and Luna explore how B2B marketers can mine webinar speaker transcripts to uncover high-intent leads. They break down a specific case: a cybersecurity software company that analyzed Q&A transcripts from a three-part webinar series, identifying 47 accounts with specific compliance questions that converted at a 31% higher rate. The hosts discuss tools for transcription analysis, the difference between speaker-driven and attendee-driven keywords, and how to score transcripts for buying signals. They also touch on privacy considerations when using recorded content. No fluff—just a concrete tactic you can apply to your next webinar series. #B2BLeadGen #WebinarTranscripts #PipelineBuilding #DemandGen #IntentData #SalesIntelligence #ContentMarketing #B2BMarketing #LeadScoring #TranscriptAnalysis #Cybersecurity #ComplianceLeads #WebinarQandA #ABM #MarketingStrategy #FexingoBusiness #BusinessPodcast #MarketingShow Keep every episode free: buymeacoffee.com/fexingo
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    11 mins
  • How B2B Lead Gen Uses Customer Case Study Testimonials

    How B2B Lead Gen Uses Customer Case Study Testimonials
    Jun 28 2026
    In episode 79 of Lead Generation with Fexingo, Lucas and Luna explore how B2B marketers can convert their own customer case studies and testimonials into a structured pipeline engine, not just branding fluff. Lucas shares a specific example from a mid-market SaaS company that used a 'case study of the week' campaign to drive 34% higher meeting-booked rates from cold outbound by embedding customer quotes directly into outreach sequences. Luna challenges whether prospect trust actually transfers from a case study to a sales email, and Lucas walks through the data: their A/B test showed a 22% lift in reply rates when a quote was included versus a plain value prop. They also discuss how to repurpose case studies into LinkedIn carousels, website trust blocks, and sales leave-behinds. A tactical episode for any marketer sitting on a library of customer wins they haven't fully leveraged. #CaseStudy #Testimonial #B2BLeadGen #SalesPipeline #ColdEmail #SocialProof #Outreach #ABTesting #SaaS #Marketing #SalesEnablement #LeadGeneration #CustomerStory #Trust #LinkedIn #ContentRepurpose #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 mins
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