The start of a launch is exciting. The middle is where most people lose it. Crickets, doubt, the urge to quit early.

Kelsey McCormick from Coming Up Roses joins Coley to talk through the mid-launch dip and why your energy is what carries a launch across the finish line. They cover how to set a launch goal that's tied to your real life, how to warm up an audience from cold to ready-to-buy, and why even a launch that flops is full of data worth gold.

There's no right way to launch. There's only your way.

Connect with Kelsey McCormick:

• @cominguproses.co
• https://cominguproses.co/COLEY.* (My affiliate code since I'm a LYOW student!)

Find us:

• Marketing Agency: lifegoalsmarketing.com
• Content Hub: lifegoalsmag.com
• Instagram: @itscoleylane @lifegoalsmag

What if money didn't have to be this big emotional thing you avoid? In this episode, Coley sits down with Meaghan Wall, aka the Hot Girl CFO, to talk about building a relationship with money that lands somewhere neutral instead of swinging between dread and dopamine. Meaghan shares how two business breakups became the catalyst for her current business, why she names her bank accounts fun things to trick her brain into showing up, and the disarming practices that helped her get to a place where she can send a $70K proposal without losing her mind. If you're a creative who avoids looking at your numbers, this one's a gentle nudge to start.

Connect with Meaghan Wall:

• thehotgirlcfo.com/
• @thehotgirlcfo

Find us:

• Marketing Agency: lifegoalsmarketing.com
• Content Hub: lifegoalsmag.com
• Instagram: @itscoleylane @lifegoalsmag

How much of your life do you actually create, and how much do you just allow to happen? In this episode, Coley and Nina get into the messy question of flow versus creation. Are we little co-creators steering our own lives, or is something bigger calling the shots? They talk type A vs. type B personalities, the TV characters who plan everything until life derails them anyway, and the sales rule that simplified it all: control the controllables, which really come down to your effort and your attitude. If you've ever felt stuck between gripping life tightly and letting it flow, this one's for you.

Find us:

• Marketing Agency: lifegoalsmarketing.com
• Content Hub: lifegoalsmag.com
• Instagram: @itscoleylane @itsninasoon @lifegoalsmag