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Marketing Passivhaus

Marketing Passivhaus

By: James E. Turner
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Talking to builders, architects, designers, suppliers, owners, and other experts in the Passivhaus and high-performance building space. We discuss the benefits of Passivhaus buildings and what to say when spreading the word beyond those who already know.© 2024-2026 Turner Creative Content Economics Marketing Marketing & Sales Social Sciences
Episodes
  • Aaron Waldt - 475 High Performance Building Supply
    Jun 29 2026

    Aaron Waldt is the Product Consultant for Eastern Canada at 475 High Performance Building Supply. In the five years he's been in the role, Aaron has seen a rising tide of awareness that has moved his starting point for conversations about passive house and passive building techniques.

    In this episode, we talk about the effect of regional vernacular architecture on retrofit efforts, the critical role of education in spreading the word about high-performance building techniques, the impact awareness has on increasing product acceptance and usage, and much more.

    Connect with Aaron and 475:

    • Aaron on LinkedIn => https://www.linkedin.com/in/aaronwaldt/

    • 475 on YouTube => https://www.youtube.com/@475.SUPPLY

    • 475 on LinkedIn => https://www.linkedin.com/company/475-high-performance-building-supply/

    • 475 on Instagram => https://www.instagram.com/475.supply/

    • 475 website => https://475.supply/
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    39 mins
  • John Loercher - Northeast Projects
    Jun 22 2026

    John Loercher is the owner and primary consultant at Northeast Projects, a professor of architecture and the director of the Building Science Program at Rensselaer Polytechnic Institute (RPI), and a trainer at Phius.

    In this episode, we talk about the commonalities (and differences) between training practicing professionals and students, the new building considerations John's had to get his head around as his practice takes on jobs further West, getting introduced to Passive House via the Solar Decathlon, and more.

    Connect with John and Northeast Projects:

    • John on LinkedIn => https://www.linkedin.com/in/john-loercher-93026332/

    • Northeast Projects on LinkedIn => https://www.linkedin.com/company/northeast-projects/

    • Northeast Projects on Instagram => https://www.instagram.com/ne_projects/

    • Northeast Projects website => https://www.ne-projects.com/
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    28 mins
  • Kristof Irwin - Positive Energy
    Jun 15 2026

    Kristof Irwin is the Director of Building Science at Positive Energy, a specialty MEP engineering firm for custom residential architecture projects, and the Host of the Building Science Podcast, making this a fun "interview the host"-style chat.

    In this episode, we talk about the growth Kristof has seen in the Passivhaus space since its early days in the US, the power of Systems Thinking, the role people's worldviews/paradigms play in maintaining the status quo, the need to shift people's paradigms when it comes to what a building can and should provide, and much more.

    Connect with Kristof, Positive Energy, and The Building Science Podcast:

    • Kristof on LinkedIn => https://www.linkedin.com/in/blueheronbuilders/

    • Positive Energy on LinkedIn => https://www.linkedin.com/company/positive-energy-building-science/

    • Positive Energy on Instagram => https://www.instagram.com/bldgscienceatx/

    • Positive Energy website => https://positiveenergy.pro/

    • The Building Science podcast (website) => https://positiveenergy.pro/building-science-podcast/

    • The Building Science podcast (Apple) => https://podcasts.apple.com/us/podcast/the-building-science-podcast/id999167292
    Show More Show Less
    42 mins
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