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Every so often on Monkey Business Radio, we like to step back and talk about one of the fundamental principles behind building a successful business. In this episode, Chris Collins and Dennis Siggins explore the idea of becoming a Category King—a business that focuses on one thing and becomes the company customers think of first when they need that service.

Using examples ranging from 1-800-GOT-JUNK to Dunkin', McDonald's, and even Blockbuster, Chris and Dennis discuss why focus often beats diversification, how to build a strong regional brand without outrunning your coverage, and why owning a category can simplify operations, strengthen your marketing, and create long-term competitive advantages. If you've ever wondered whether it's better to do everything—or become known for doing one thing exceptionally well—this episode is for you.

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Season 2 kicks off with Andrew and Mike of Green Abundance by Design, an ecological landscaping company that takes a nature-led approach to designing and caring for landscapes. With a focus on native plant gardens, invasive species management, and thoughtful lawn care, they’re helping homeowners improve their properties while enriching the natural environment.

In this episode, we explore the counterintuitive decisions that fueled their growth—especially creating year-round jobs in a seasonal industry, raising rates with full transparency, and earning customer support by putting people first. Dennis also shares the business growth chart framework that helped them anticipate choke points like staffing, trucks, parking, and support roles—so they could solve problems before they slowed momentum.

If you’re interested in building a small business that lasts—with strong roots, smart systems, and long-term thinking—this episode is for you.

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Wayne Gretzky said he didn’t skate to where the puck was — he skated to where it was going. Demographics say the puck is headed straight into a massive turnover of small business ownership, as millions of Baby Boomer–owned companies change hands, get passed down, or shut their doors. That wave is the Silver Tsunami.

In this episode, Chris Collins and Dennis Siggins (a.k.a. Bobby Downspout) break down what this generational shift means beyond the headlines — for retiring owners, local Main Streets, and the next wave of entrepreneurs looking for real opportunity.

They also talk about what it takes to be ready on both sides of the deal: planning ahead, building the right circle of advisors, and recognizing that chance favors the prepared when the biggest wealth-and-business transfer of our lifetime hits your town.