For Episode 48 of My First Job in Sports, Dr. G. and I spoke with J.J. Zykan, Senior Content Strategist for the Colorado Avalanche. Now in her fifth season with the team, J.J. helps lead social media strategy and develops campaigns across the Avalanche’s platforms, including Instagram, Facebook, X, and more.

We interviewed J.J. on the afternoon before Game 4 of the NHL Western Conference Final. She shared how authentic player stories and natural, fun moments keep fans engaged, win or lose. Fans want authenticity and behind-the-scenes access, not just highlight clips. Her advice: read the room, stay confident in your team, and keep content relatable—even after a tough loss. It’s a strong reminder that while sports fans are emotional, they respond to honesty, passion, and storytelling that feels real.

My First Job in Sports is Presented by SBRnet.

In our recent conversation, Dr. G and I the pleasure of speaking with Radha Balani, or RB as she is better known. She is a passionate advocate for leveraging sports to address social issues. As the founder of Think Beyond, RB specializes in purpose-driven programming, emphasizing the intersection of sports and corporate social responsibility. This post explores her insights and experiences, providing valuable lessons for anyone interested in the role of sports in creating positive change. RB believes that sports possess unique inherent values that can profoundly impact individuals and communities. RB is an ideal example of how sports can be used to improve lives and the greater good at the same time.

My First Job in Sports is Presented by SBRnet.

Ever wondered how to thrive in sports without a traditional path? 🏀

Jenae Rogers, Corporate Partnerships Coordinator for the Memphis Grizzlies, shares her journey from a dance-loving kid to a sports professional. Her story is all about saying "yes" to new opportunities and pivoting towards what you love.

How to Launch Your Career in Sports: Insights from Jenae Rogers

My First Job in Sports is Presented by SBRnet.