The playbook for beauty product development is changing.

What was once driven by trends and speed-to-market is now increasingly shaped by science, clinical validation, and measurable results.

Product development is shifting away from mass-produced, trend-driven launches toward a more science-led approach.

Consumers are increasingly scrutinizing whether products actually deliver - raising the bar for what R&D must prove before a product ever reaches the market.

The result is a faster, smarter, and more evidence-driven development cycle, where efficacy is no longer just a marketing claim - it's a scientific requirement.

Join me Wednesday, June 25th 12PM PST for the next episode of Beauty Talent Talk, where I'll sit down with @Akshay Talati, Chief Innovation Officer at Supergoop!, for a conversation every product development and R&D professional should hear.

We'll be discussing:

🔬 How brands were building products 15 years ago - and what forced everything to change

⚡ The catalysts driving the shift toward science-backed innovation

🎓 The must-have skills for today's product developers - and how the role itself is evolving

📡 How innovators stay ahead of emerging ingredients, technologies, and the ideation process

📋 Why claims and clinical validation have moved from marketing language to table stakes

🤖 How AI is beginning to influence product development - and what that could mean for your career