Is hiring a publicist a waste of money or not?

A typical book publicist charges between $3,000 and $10,000 per month, and they often require a three-month minimum. At $3 of profit per book, you'd need to sell 5,000 copies just to break even. Most PR campaigns don't come close to selling 5,000 copies.

But the publicist gets paid either way, while the author takes all the risk.

Here's what most authors don't know: the access publicists used to sell is now free.

There are tens of thousands of podcasts looking for guests, and you don't need a gatekeeper to get in. You just need to know how to pitch a podcast.

In this week's episode, Podcast Hall of Famer Dave Jackson shares exactly how to do that. You’ll learn

• What makes a host delete your pitch after reading one sentence
• How to identify podcasts that will yield the best results for sales and growing your readership.
• How to nail the interview and get invited back (hint: you’ll need the right microphone and the right content)
• Which tools can save you time and headache

If you want to spread the word about your book but don’t want to spend the money hiring a public relations professional, listen in or read the blog version to discover how you can.

Blog Link: https://www.authormedia.com/authors-pr-playbook-how-to-get-media-coverage-without-a-publicist/

Guest: Dave Jackson (School of Podcasting, Podcast Hall of Fame) Topic: Earned media for authors, with podcast guesting as the core strategy

YT Link: https://youtu.be/r14ixF0WLJU

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Do you feel like an imposter as a writer?

You probably are. Most authors who experience imposter syndrome are imposters, but they don't have to be!

As the saying goes, “There are no good writers; just bad writers who didn’t quit.”

Every author starts off as a bad writer. To make a living at writing you must improve through hard work, determination, and training.

In this week’s episode, you’ll hear from Chris Fox, author of over 80 books and three million copies sold.

You'll learn:

• Why not knowing your reader's emotional motivation is costing you sales
• How word order affects your readers experience
• How Grammarly is making your writing worse
• How authors accidentally protect their characters and ruin their books.

If something isn’t clicking with your writing, listen in or read the blog version to find out what you should be looking for and how you can fix it.

Blog Link: https://www.authormedia.com/how-to-level-up-your-writing-with-chris-fox/

Authormedia.social: https://authormedia.social/c/novel-marketing/how-to-level-up-your-writing-with-chris-fox

YT Link: https://youtu.be/DanstjzQs6A

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Are your book sales stuck? Maybe sales have slowed. Maybe your launch never took off. Or maybe you're spending money on ads without seeing results.

This week on Novel Marketing, Amazon ad specialist Bryan Canter explains how "promo stacking" can revive a struggling book and put it in front of new readers.

You'll learn:

• What promo stacking is and why it works
• Which promotions deliver the best ROI for your genre
• The ideal order and timing for each promotion
• How promo stacking can generate more reader reviews

Whether your book launched last month or five years ago, you’ll learn how promo stacking can rescue a dead book and reach new readers when you listen in or read the blog version.

Blog Link: https://www.authormedia.com/how-to-revive-a-dead-book-with-a-promo-stacking/

AuthorMedia Social Link: https://authormedia.social/c/novel-marketing/how-to-revive-a-dead-book-with-promo-stacking

YouTube Link: https://youtu.be/v2KN46pdbRw

NovelMarketing.com/patron

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