Lee Rudin, the founding attorney of Rudin Law in New Orleans, isn't just practicing personal injury law—he is completely disrupting how it's marketed. Refusing to blend into the sea of boring gray suits, giant fake settlement checks, and cliché highway billboards, Lee built his firm around a bold, unapologetic brand philosophy: "GET RUDE."

He understands that when you are going head-to-head with the massive, multi-million dollar advertising budgets of mega-firms, outspending them is impossible, but outsmarting them is the ultimate cheat code. Lee joins the show to break down why playing it safe is the most dangerous thing a modern lawyer can do, and how true creativity, authentic storytelling, and a total refusal to be a carbon copy are the only competitive advantages left in today's cutthroat legal market.

Hosts: Ray Lakhani (Ray Makes Media) of Raw Law Media and rawlaw.ai and Adam Warren of OpenJar Concepts

EPISODE POWERED BY RAWLAW.AI (visit our site at rawlaw.ai)

IN THIS EPISODE:

John Morgan joins the team at Raw Law Media for today's episode about luck, success, marketing, business, leadership, legacy, and what it really takes to build one of the most recognizable brands in America.

Most people know John Morgan as the founder of Morgan & Morgan, the largest personal injury law firm in the world. What many don't know is the story behind the story.

In this conversation, John shares the lessons that shaped his journey from paperboy to billionaire entrepreneur, why he believes life is luck, the difference between pure luck, planned luck, and practiced luck, and how preparation creates opportunities most people never see.

We dive deep into marketing, branding, leadership, succession planning, hiring A-players, building a national law firm, handling criticism, investing in talent, AI, social media, business growth, and the mindset required to create long-term dominance in any industry.

This isn't a conversation about theory.

It's a conversation about what actually works.

Topics include:

• The real reason Morgan & Morgan became a household name
• Why "Hope Is Not a Plan" is one of John's core beliefs
• The three types of luck and how to create more of it
• Building a billion-dollar business from scratch
• Why most firms struggle to scale
• Hiring, retaining, and developing A-players
• Marketing, billboards, radio, television, and social media
• The future of AI in the legal industry
• Succession planning and building a lasting legacy
• The mindset behind long-term growth and market dominance

LIFE IS LUCK

John's new book, Life Is Luck: Lessons from a Paperboy and How to Improve Your Luck, challenges the self-made myth and explores how luck, preparation, mindset, and opportunity shape success.

Order the book:

Amazon:
https://www.amazon.com

Barnes & Noble:
https://www.barnesandnoble.com

GROW OR DIE WITH JOHN MORGAN

For the first and only time, John Morgan will take the stage in Las Vegas to share exactly how he built explosive long-term growth, market dominance, and one of the most recognizable legal brands in America.

No fluff.

No theory.

No motivational garbage.

Just real strategies from people who have actually done it.

June 9–10, 2026
Wynn Encore Las Vegas

Featuring:

• John Morgan – Hope Is Not A Plan: A Legacy Strategy
• Brian Panish – Justice at Scale
• Matt Morgan – Burn the Boats: Unleashing the Power of Litigation
• Morgan Housel – The Psychology of Long-Term Growth
• Dan Martell – Delegate to Dominate
• Chris Pantano – Smart Capital Decisions that Shape the Future
• Jason Kimmel – Dollars and Sense: Budgeting for Growth
• Angie Flury – From 1 to 1,000: Teams at Work
• Mike Morgan, Jonathan Rabinowitz & William B. Lewis – The Power Players Roundtable

Topics include:

• Cultivating star power
• Litigation strategy
• Financial management for longevity
• Succession planning
• Building a firm that lasts 10, 20, and 30 years

One of the biggest hidden opportunities:

Morgan & Morgan's referral program, The Morgan Connection, refers out tens of thousands of cases every year and is actively seeking strong referral and co-counsel relationships.

John believes rising tides lift all boats.

Meet the people shaping the future of the legal industry.

Register here:
https://events.themorganconnection.com/growordiewithjohnmorgan/rawlaw

Use code:

RAW20

for 20% off your tickets.

ABOUT RAWLAW.AI

The only AI Creative Director built specifically for law firm social media.

Built using six years of proprietary legal marketing data, historical performance analytics, viral content testing, paid advertising campaigns, and real-world law firm growth strategies.

For the last year, Raw Law Media has quietly used this exact AI engine to power its entire agency.

Every viral idea.
Every paid ad.
Every organic script.

Now it's available to law firms across the country.

Learn more:

https://rawlaw.ai

If you enjoyed this episode, be sure to subscribe, leave a review, and share it with someone building something bigger than themselves.

Building a dominant law firm requires more than just legal knowledge—it takes a relentless operational strategy and the right partnership. In this highly engaging episode of Open & Raw, Ray Lakhani (Raw Law Media) and Adam Warren sit down with Shannon Snedaker and Ben Jones of Snedaker Law. They get incredibly raw about what it actually takes to scale a modern law practice in a hyper-competitive market.

Shannon and Ben pull back the curtain on their internal firm culture, how they manage their growing team, and why establishing clear leadership roles is the secret to their massive success.

Ray Lakhani breaks down how their operational efficiency directly translates into a higher marketing ROI, proving the Raw Law philosophy that your internal systems dictate your external brand power. If you want to learn the tactical steps to scale your law firm while maintaining top-tier client service, this episode delivers.

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