https://page2pod.com - While we're between seasons, we're revisiting some of the most impactful conversations we've had on The Page 2 Podcast. This episode with Kevin Indig originally aired in 2025, but many of the topics are even more relevant today. We'll be back soon with brand-new episodes. Enjoy the conversation.

Are Google AI Overviews killing organic search traffic?

Learn how SEO strategy must shift when visibility no longer guarantees clicks.In this discussion with SEO advisor Kevin Indig, we break down the changing search landscape.

If you are an SEO professional or site owner, this conversation clarifies why visibility is losing its direct correlation with traffic. We examine how the rise of AI-generated search results alters user behavior and why traditional ranking metrics are becoming less reliable indicators of success.

🤖 In This Episode

• Why Google AI Overviews are reshaping ecommerce search results
• How product grids, image carousels, forums, and Reddit visibility are changing in the SERP
• What brands should do now to prepare for Black Friday and Cyber Monday SEO
• Why ChatGPT, Gemini, Perplexity, and Copilot rely on different citation sources
• How YouTube, LinkedIn, Reddit, and Wikipedia influence AI search visibility
• Why simple content structure, FAQs, summaries, and key takeaways matter for both users and AI systems
• When Core Web Vitals and page speed matter most for SEO performance
• What Kevin’s AI Overview usability study revealed about clicks, trust, and user behavior
• Why rankings still matter even as organic clicks decline
• How SEO teams should rethink KPIs, share of voice, brand recall, and influence-driven measurement
• Why mentions, sentiment, and digital PR may matter more than traditional link volume
• Kevin’s prediction for Google Search, AI Mode, and the future of AI-first search experiences

This episode is packed with practical insights for SEOs, content marketers, ecommerce teams, and digital leaders trying to navigate the next era of organic search.

What do you think will matter more in the future of SEO: rankings, citations, mentions, or brand trust? Drop your thoughts in the comments.

✅ Subscribe to the Page 2 Podcast for more expert conversations on SEO, marketing, and growth (https://open.spotify.com/show/4mMTmBqGA8VpGGL7ItUtGk?si=i_1e0LnzR2OLUSXjMip-uQ).Sponsored by Moving Traffic Media (https://www.movingtrafficmedia.com)🔗 Resources & Links Mentioned in This Episode• Kevin Indig on Linkedin (https://www.linkedin.com/in/kevinindig/)• Growth Memo Newsletter (https://www.kevin-indig.com/newsletter/)• AI Overviews Usability Study (https://www.kevin-indig.com/ai-overviews-usability-study)• Google E-commerce SERP Features 2025 vs. 2024 (https://www.growth-memo.com/p/google-e-commerce-serp-features-2025)• LLMs and Content Structure (https://www.growth-memo.com/p/what-content-works-well-in-llms)• Measurement Shifts (https://www.linkedin.com/posts/kevinindig_the-new-normal-activity-7361369910809092096-sygI)Follow the Page 2 Podcast• Page 2 Podcast on Youtube (https://www.youtube.com/@thepage2podcast922)• Page 2 Podcast on Linkedin (https://www.linkedin.com/company/page2podcast)• Page 2 Podcast on Facebook (https://www.facebook.com/ThePage2Podcast/)Follow Jon Clark• Jon Clark on Bluesky (https://bsky.app/profile/jonclark.co)• Jon Clark on Linkedin (https://www.linkedin.com/in/ppcmarketing/)