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Pricing isn’t just numbers — it’s psychology.
In this episode, Kay and Crystal dive into the money mindsets we inherit, how childhood sayings like “waste not, want not” or “money doesn’t grow on trees” shape our pricing decisions, and why so many business owners undercharge.

We unpack imposter syndrome, confidence, attracting the right clients, and how understanding your value (and your clients’ pain points) transforms your pricing. Real stories, real laughs, and real talk about charging what you’re worth.

Connect with us:
Crystal Petzer - https://businessgrowthcoach.com.au/
Kay Godfrey - https://upupandaway.net.au/

Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/
Email us - radio@businessgrowthcoach.com.au

Facebook - https://www.facebook.com/profile.php?id=61590811295505
Instagram - https://www.instagram.com/small_business_sorted/

If this episode hits home, share it with a business owner who needs to hear it.

Connect with us:
Crystal Petzer - https://businessgrowthcoach.com.au/
Kay Godfrey - https://upupandaway.net.au/

Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/
Email us - radio@businessgrowthcoach.com.au

Facebook - https://www.facebook.com/profile.php?id=61590811295505
Instagram - https://www.instagram.com/small_business_sorted/

If this episode hits home, share it with a business owner who needs to hear it.