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SoTellUs Time

SoTellUs Time

By: Trevor Howard: Business Marketing Expert
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SoTellUs Time is a podcast for business owners and entrepreneurs wanting to learn how to grow their business from the basics all the way to the advanced from the latest technics and technologies. Together the hosts of SoTellUs Time have over 40 years of marketing experience from start ups to $100,000,000 companies. They have started several successful 7 figure companies and advised thousands of companies in 19 countries generating hundreds of millions in revenue.SoTellUs 2018 Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Why Every Business Needs a Second-in-Command (Leadership, Delegation & Business Growth)
    Jun 30 2026

    What happens to your business if you're gone for two weeks?

    For many business owners, the answer is uncomfortable: everything stops.

    If every important decision, customer issue, employee question, and crisis depends on you, you've built a business that's dependent on one person instead of a business designed to grow.

    In this episode of SoTellUs Time, Trevor and Troy Howard break down why every successful business needs a trusted second-in-command and how developing future leaders creates freedom, stability, and long-term growth.

    Whether you're a small business owner, entrepreneur, CEO, or manager, this episode will help you stop being the bottleneck and start building a company that thrives without your constant involvement.

    In This Episode You'll Learn:

    ✅ Why business owners unintentionally become the biggest bottleneck

    ✅ The hidden costs of making every decision yourself

    ✅ The characteristics every great second-in-command possesses

    ✅ How to identify leadership potential inside your current team

    ✅ Why ownership creates stronger employees than micromanagement

    ✅ How to delegate authority without losing control

    ✅ How developing leaders increases the value of your business

    ✅ Why businesses built around systems outperform businesses built around one person

    If your goal is to build a business that can scale, provide you with freedom, and eventually become more valuable, this episode is for you.

    Key Takeaways

    • Stop being the decision bottleneck.

    • Give ownership instead of assigning tasks.

    • Teach people how you think—not just what to do.

    • Allow employees to make small mistakes so they become stronger leaders.

    • Your success is measured by how many leaders you create.

    This Week's Action Steps

    Ask yourself:

    ✔ If I disappeared for two weeks, who would naturally step into leadership?

    ✔ What decisions am I still making that someone else could learn?

    ✔ Which employee shows leadership potential, and what responsibility can I give them this week?

    Small leadership investments today create businesses that thrive tomorrow.

    🎙 About SoTellUs Time

    SoTellUs Time helps entrepreneurs and business owners grow smarter businesses through leadership, marketing, AI, customer experience, business systems, automation, sales, reviews, and operational excellence.

    New episodes every week.

    Subscribe for practical strategies that help you outsmart, out-market, and outperform the competition.

    👉 https://www.youtube.com/@sotellus

    00:00 Introduction

    01:05 Why Most Businesses Depend Too Much on the Owner

    03:20 The Hidden Cost of Becoming the Bottleneck

    06:10 What Makes a Great Second-in-Command?

    10:15 How to Develop Future Leaders

    14:20 Creating Ownership Instead of Dependency

    17:05 Three Questions Every Business Owner Should Ask

    18:30 Final Thoughts

    🌐 Website: https://www.sotellus.com

    📺 YouTube: https://www.youtube.com/@sotellus

    #Leadership #BusinessLeadership #SmallBusiness #Entrepreneur #BusinessGrowth #Delegation #LeadershipDevelopment #CEO #Management #BusinessOwner #LeadershipSkills #CompanyCulture #BusinessSystems #ScaleYourBusiness #BusinessSuccess #ExecutiveLeadership #TeamBuilding #Entrepreneurship #SoTellUs #SoTellUsTime

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    18 mins
  • The Secret Behind Every Fast-Growing Business
    Jun 23 2026

    Most businesses think their competitive advantage comes from better marketing, lower prices, better technology, or hiring great people.

    While those things matter, the businesses that consistently outperform their competitors have something even more powerful:

    👉 They learn faster.

    In this episode of SoTellUs Time, Trevor and Troy Howard break down how the most successful organizations create systems to capture lessons, gather feedback, identify opportunities, and continuously improve faster than everyone else.

    The companies that dominate their industries aren't necessarily the smartest—they're the ones that adapt the fastest.

    You'll discover how to build feedback loops, document valuable lessons, turn mistakes into growth opportunities, and create a culture of continuous improvement that compounds over time.

    Whether you own a home service company, childcare center, medical practice, law firm, marketing agency, or any growing business, these strategies will help you improve efficiency, increase profitability, strengthen customer experiences, and stay ahead of the competition.

    🔥 In This Episode You'll Learn:

    ✅ Why learning speed is one of the biggest competitive advantages in business

    ✅ How successful companies turn mistakes into long-term growth

    ✅ The difference between businesses that rely on memory and businesses that rely on systems

    ✅ How to build customer feedback loops that uncover hidden opportunities

    ✅ Why employee feedback is one of the most underutilized business assets

    ✅ How to create a simple "Lessons Learned" system

    ✅ Ways to identify operational bottlenecks before they become major problems

    ✅ How continuous improvement creates exponential business growth

    ✅ Why documenting lessons prevents your organization from repeating costly mistakes

    ✅ The leadership mindset that helps businesses adapt faster than competitors

    💡 Key Business Growth Topics Covered:

    • Continuous Improvement
    • Business Systems
    • Leadership Development
    • Operational Excellence
    • Customer Feedback
    • Employee Engagement
    • Business Scaling
    • Process Improvement
    • Organizational Learning
    • Company Culture
    • Business Growth Strategies
    • Entrepreneur Mindset
    • Team Development
    • Customer Experience
    • Business Efficiency

    🎯 Challenge From This Episode:

    Ask yourself:

    "What lesson has my business learned recently that hasn't been documented or acted on?"

    Then create a simple process to capture it, share it, and improve because of it.

    Small improvements made consistently create massive competitive advantages over time.

    📈 About SoTellUs Time

    SoTellUs Time is the podcast for business owners, entrepreneurs, leaders, and growth-minded professionals looking to improve leadership, marketing, customer experience, operational systems, and long-term business success.

    Hosted by Trevor Howard and Troy Howard, each episode delivers practical strategies that can be implemented immediately to help your business grow smarter and faster.

    🔗 Learn More About SoTellUs

    🌐 Website: https://sotellus.com

    📺 Subscribe: https://www.youtube.com/@sotellus

    📱 Follow SoTellUs for more business growth strategies, leadership insights, customer experience tips, review marketing, AI automation, and entrepreneurial success content.

    🎙️ New episodes released regularly.

    👇 COMMENT BELOW:

    What is the most valuable lesson your business has learned this year?

    #BusinessGrowth #Leadership #Entrepreneurship #ContinuousImprovement #BusinessSystems #BusinessStrategy #SmallBusiness #ScalingBusiness #CustomerExperience #EmployeeEngagement #LeadershipDevelopment #BusinessSuccess #ProcessImprovement #BusinessOwner #EntrepreneurMindset #OrganizationalLearning #Productivity #BusinessTips #SoTellUsTime #TrevorHoward

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    19 mins
  • Reactive Leadership Is Destroying Your Business Growth
    Jun 16 2026

    🚨 Are you constantly busy but still feel like your business isn't moving forward?

    Many business owners and leaders spend their days answering emails, solving employee problems, handling customer complaints, and putting out fires. While it feels productive, this constant reaction mode may be the very thing preventing your business from growing.

    In this episode of SoTellUs Time, Trevor and Troy Howard break down the hidden dangers of reactive leadership, why it creates bottlenecks, increases stress, and slows growth, and most importantly, how to shift into intentional leadership that drives real results.

    Whether you run a home service company, childcare center, medical practice, law firm, salon, agency, or any growing business, this episode will help you reclaim your time, empower your team, and focus on the work that truly moves your company forward.

    🔥 In This Episode You'll Learn:

    ✅ What reactive leadership actually looks like

    ✅ The warning signs that you're becoming the bottleneck

    ✅ Why constant interruptions destroy productivity

    ✅ How context switching impacts focus and performance

    ✅ The hidden connection between leadership and burnout

    ✅ Why employees become dependent on leadership for every decision

    ✅ The real root causes of reactive work environments

    ✅ How systems, processes, and delegation create freedom

    ✅ Practical ways to build a more empowered team

    ✅ How to protect time for strategic growth activities

    ✅ Why intentional leadership creates scalable businesses

    If you've ever ended a workday exhausted but unable to identify meaningful progress, this episode is for you.

    ⏱ Episode Breakdown:

    00:00 Introduction

    01:00 What Is Reactive Leadership?

    03:00 Why Reactive Leadership Destroys Productivity

    06:00 The Root Causes of Reactive Leadership

    08:00 How to Become a More Intentional Leader

    10:00 Final Thoughts & Action Steps

    💡 Key Takeaway:

    Movement is not the same as progress.

    The most successful leaders aren't necessarily the busiest people in the company. They're the leaders who intentionally create systems, develop people, and focus on the highest-value activities that drive long-term growth.

    Stop chasing problems all day and start building systems that prevent them.

    📈 Want More Business Growth Strategies?

    Subscribe to SoTellUs Time for weekly episodes covering:

    Business Growth

    Leadership Development

    Customer Experience

    Online Reviews

    Marketing Strategies

    Team Building

    Business Systems

    Entrepreneurship

    Automation & AI

    Scaling Small Businesses

    🔗 Learn More About SoTellUs:

    Website: https://www.sotellus.com

    YouTube: https://www.youtube.com/@sotellus

    Facebook: https://www.facebook.com/sotellus

    LinkedIn: https://www.linkedin.com/company/sotellus

    Instagram: https://www.instagram.com/sotellus

    🎙 About SoTellUs Time

    SoTellUs Time is hosted by Trevor Howard and Troy Howard, founders of SoTellUs. Each episode delivers practical business growth strategies, leadership insights, marketing advice, and proven systems that help business owners increase revenue, improve customer experience, generate more reviews, and scale successfully.

    If you're serious about growing your business, improving your leadership skills, and creating systems that free up your time, you're in the right place.

    #ReactiveLeadership #LeadershipSkills #BusinessGrowth #Entrepreneurship #ProductivityTips #LeadershipDevelopment #SmallBusinessOwner #BusinessSystems #TeamManagement #BusinessLeadership #ManagementSkills #ScalingABusiness #BusinessStrategy #WorkSmarter #EntrepreneurMindset #LeadershipTraining #TimeManagement #BusinessOwner #ProductivityHacks #SoTellUsTime

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    23 mins
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