SEO for Established Entrepreneurs: The Basic B cover art

SEO for Established Entrepreneurs: The Basic B

SEO for Established Entrepreneurs: The Basic B

By: Brittany Herzberg | SEO Coach & Lead Gen Strategist
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As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO!


This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered!


We’ll cover questions like:

  • How does improving SEO help me get found online?
  • How often should I update my SEO strategy?
  • How do I know my SEO strategy is working?
  • How frequently do I have to post blogs?
  • What’s the first step to doing SEO?
  • Does SEO require coding?
  • How much time is SEO going to take?
  • How long does SEO optimized content last?
  • Is SEO still relevant with the rise of AI & SGE?
  • Does SEO also apply to Instagram, podcasts, & YouTube?
  • If I start doing SEO, can I ditch social media marketing for good?


After becoming an accidental SEO expert, Brittany Herzberg started applying this strategy to everything—not just her website, but copywriting projects she was booking. Before she knew it, SEO was her thing & people were calling her the “SEO Queen.”


Word on the street is she consistently makes a really complicated subject approachable and exciting!


With a mix of solo episodes and guest interviews, you’ll hear exactly how SEO gives you time back so you can simply live life vs chasing leads around Instagram.


It’s time to press play & discover the magic of SEO! 🪄

© 2026 SEO for Established Entrepreneurs: The Basic B
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • What's the Best Way to Improve SEO for a Website?
    Jul 10 2026

    One of my monthly SEO support clients shared something that I have got to share with you! Especially if you are convinced that SEO gets more difficult over time…

    Because SEO does not in fact get more difficult. It gets easier.

    But you need to move through things thoughtfully, strategically, and they simply work out better if you go in a specific order. So that's what I'm going to be sharing with you today.

    Thing 1: is what my SEO client realized. Thing 2: the fastest way to improve SEO for your website.

    → SEO Sprint (Aug): https://brittanyherzberg.com/seo-sprint
    → SEO Sprint (async): https://copybyb.mvsite.app/products/courses/view/1196357

    → Get the full show notes here!
    https://brittanyherzberg.com/blog/the-best-way-to-improve-seo-for-a-website

    ——

    📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

    Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

    ———
    DM Brittany →
    Instagram, Threads, LinkedIn

    Join the next SEO Sprint 💨
    Download the SEO Playbook 📓

    SEO Dashboard (20% off w/ code BRITT20)
    Keysearch (20% off w/ code KSDISC)
    Buzzsprout ($20 off)

    (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)

    This podcast is brought to you in partnership w/ Leah Bryant Co.

    ———

    Show More Show Less
    15 mins
  • SEO vs. Instagram Marketing: You Don't Have to Choose
    Jul 3 2026

    You don't have to quit Instagram. You just have to stop needing it to be your ENTIRE marketing strategy.

    That's exactly where so many of my clients are when they find me.

    → Either Instagram isn't working at all, or it's working just fine & they're just SO over it. They’re looking for a marketing strategy that will bring clients TO them!

    In this episode, I'm sharing what happened when I took an 18-month break from posting on the ‘gram, how SEO supported me, & what it looked like for my client Elli, too! (Spoiler: her website & blogs are now doing the heavy lifting while she builds out a van with her hubby.)

    → Get the full show notes here:
    https://brittanyherzberg.com/blog/seo-vs-instagram-marketing-you-do-not-have-to-choose

    ——

    📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

    Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

    ———
    DM Brittany →
    Instagram, Threads, LinkedIn

    Join the next SEO Sprint 💨
    Download the SEO Playbook 📓

    SEO Dashboard (20% off w/ code BRITT20)
    Keysearch (20% off w/ code KSDISC)
    Buzzsprout ($20 off)

    (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)

    This podcast is brought to you in partnership w/ Leah Bryant Co.

    ———

    Show More Show Less
    9 mins
  • How to Optimize Blogs for SEO & Still Sound Like You
    Jun 26 2026

    "SEO sucks the soul out of blog posts." I keep seeing this on Threads & I’ve decided we need to talk about it!

    In this episode, I'm pushing back on that take AND giving you a doable workflow you can use to optimize your blog posts for SEO without sounding robotic or dry.

    Whether you've got existing posts to refresh or you're starting fresh, this one's packed with practical steps & a few hot takes.

    → Get the full show notes here:

    https://brittanyherzberg.com/blog/how-to-optimize-blog-posts-for-seo-and-still-sound-like-you

    ———

    📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

    Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

    ———
    DM Brittany →
    Instagram, Threads, LinkedIn

    Join the next SEO Sprint 💨
    Download the SEO Playbook 📓

    SEO Dashboard (20% off w/ code BRITT20)
    Keysearch (20% off w/ code KSDISC)
    Buzzsprout ($20 off)

    (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)

    This podcast is brought to you in partnership w/ Leah Bryant Co.

    ———

    Show More Show Less
    15 mins
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