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The Business Case For Women's Sports

The Business Case For Women's Sports

By: Caroline Fitzgerald
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Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business to invest in women’s sports, and our #GOAL is to prove it. Economics
Episodes
  • Ep. #199 Why Women Athletes Need Better Equipment ft. Dr. Karli Richards
    Jun 26 2026

    In episode 199 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Dr. Karli Richards, a podiatric surgeon, sports medicine specialist, and leading advocate for women's athlete health.

    From women-specific cleats to injury prevention research, Dr. Richards is working to close some of the biggest gaps facing women athletes today – and helping ensure the next generation has the tools they need to perform at their highest level.

    In this episode, hear about:

    • 👟 Why women athletes need equipment designed specifically for their anatomy
    • 📊 How the lack of research continues to impact injury prevention & athlete performance
    • ⚽ How better equipment, education & sports science can help keep more athletes healthy and on the field

    As Dr. Richards explains, keeping women athletes healthy isn't just the right thing to do – it's good for all of women’s sports.

    More from GOALS

    • Follow GOALS on Twitter: @goals_sports_
    • Follow GOALS on Instagram: @goals_sports_
    • Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
    • Shop: goals-sports.com/shop
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    25 mins
  • Ep. #198 How Women Coaches Change the Game ft. Tracy Joyner
    Jun 17 2026

    In episode 198 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Tracy Joyner, Head Women's Soccer Coach at the University of Oregon.

    As a former professional soccer player and one of the fastest-rising coaches in college soccer, Coach Joyner has spent her career breaking barriers, building winning programs, and helping the next generation of women leaders thrive.

    In this episode, hear about:

    • ⚽️ Why women coaches play such a critical role in the women's sports ecosystem
    • 🚧 The barriers that continue to prevent women from entering and staying in coaching careers
    • 🤝 Why mentorship and women supporting women are essential to creating more opportunities in sports

    From leadership and authenticity to confidence and career development, this conversation is filled with lessons for athletes, coaches, executives, and anyone looking to make an impact.

    More from GOALS

    • Follow GOALS on Twitter: @goals_sports_
    • Follow GOALS on Instagram: @goals_sports_
    • Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
    • Shop: goals-sports.com/shop
    Show More Show Less
    27 mins
  • Ep. #197 How Sam Rapoport Changed Football Forever ft. Sam Rapoport
    Jun 9 2026

    In episode 197 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Sam Rapoport, one of the most influential leaders in football.

    From creating the NFL Women's Forum to helping drive the explosive growth of girls' and women's flag football, Sam has spent her career breaking barriers and creating opportunities for women across the sport.

    In this episode, hear about:

    • 🏈 How the NFL Women's Forum helped transform the league's hiring pipeline for women
    • 💡Why access – not talent – is often the biggest barrier facing women in sports leadership
    • 📈 Why women's flag football may be one of the biggest growth opportunities in sports today

    From NFL front offices to the Olympic movement, Sam shares what it takes to create lasting change – and why the future of women in football has never been brighter.

    More from GOALS

    • Follow GOALS on Twitter: @goals_sports_
    • Follow GOALS on Instagram: @goals_sports_
    • Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
    • Shop: goals-sports.com/shop
    Show More Show Less
    24 mins
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