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The Coach's Journey - build a coaching business with integrity

The Coach's Journey - build a coaching business with integrity

By: Robbie Swale
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Coach’s Journey founder Robbie Swale and a team of hosts interview coaches about how they created a successful business and how they create impact for their clients.

Through these conversations, you can learn how each coach came to coaching, grew their coaching practice and found their way to the successful business they have today. Each interview, like each journey, is different. But each is also packed with insights, tips, suggestions and ideas to grow your coaching business and have even greater impact creating change in the lives of your clients.

Past guests include life coaches, business coaches, executive
coaches, career coaches, leadership coaches and more. Some are household names; some are coaches you’ve never heard of. All of them share ideas on the key topics for creating a coaching business: money, fees, impact with clients, training and more.

About Robbie: Robbie Swale is a leadership coach, podcaster and the author of four books. He has trained with masters in the field of coaching and building coaching businesses, including Rich Litvin, Robert Holden and guests on the podcast like Katie Harvey and Myles Downey. He is the creator of The Coaching Business Flywheel, which attempts to boil down everything he has learned from many years supporting coaches to grow their businesses and interviewing amazing coaches on this podcast, into one simple, actionable model.

Subscribe and read more about the podcast, The Coach’s Journey Community and get the free ebook An Introduction to The Coaching Business Flywheel at www.thecoachsjourney.com

 Career Success Economics Personal Development Personal Success
Episodes
  • #124: Nishe Patel – Our Coaching Clients are More Capable Than We Ever Know

    #124: Nishe Patel – Our Coaching Clients are More Capable Than We Ever Know
    Jul 2 2026
    When we truly trust a client with our thinking, we can make space for them to use it in their own way. This trust is at the heart of Nishe Patel’s coaching practice, and in this episode of The Coach’s Journey Podcast she explains how occupying a space of not-knowing can pave the way to deep and genuine connections between coaches and their clients. In conversation with Alex Whitton, Nishe brings her expertise to bear on vital questions about the very nature of the curiosity that we prize so highly in coaching and how we can harness curiosity in the spirit of play, creativity and an interest in the person rather than the problem.Nishe experienced a magical moment when she first encountered coaching, and she speaks about the one question that brought her to tears when it was first asked to her within a thoughtfully held coaching framework. This magic gave her the confidence to quit her job in order to embark on several years of training that transformed her career and her life.Nishe’s training includes neuro-linguistic programming, hypnosis, and emotion-focused therapy, and she discusses the benefits of being able to integrate working with the unconscious as well as the conscious mind in her practice. Nishe also explains how taking a step back from her coaching career in order to recover from an operation produced insights into the expectations she placed on herself and her clients that would reshape her approach to her work.The rise of AI coaching and mentoring are discussed, along with the principles that underpin various modalities of practice with an ever-increasing reach and appeal.After over a decade in practice, Nishe remains hugely excited by the learning and development that coaching still has to offer her. This episode captures the unfolding nature of a coaching practice, as Nishe shares how she is still discovering new layers of meaning in her work.Nishe and Alex also talk about:How to create the conditions for a deep connection with coaching clients that goes beyond cognitive understandingStriking a balance between reassurance and challengeHow to ensure your business enables you to live the lifestyle you want to leadThe times when coaches need to disappear for their clients to own their growthHow to let go of the need to know why, in order to be with what isTHINGS WE TALKED ABOUT THAT YOU MIGHT BE INTERESTED IN:- Master Certified Coach training from the ICF https://coachingfederation.org/credentialing/icf-credentials-overview/mcc/- NLP coach training https://nlpuktraining.com/- Cyclothymia https://www.nhs.uk/mental-health/conditions/cyclothymia/ - ADHD https://adhduk.co.uk/ - ACTP https://myactp.com/coach-certification/ - Animas https://www.animascoaching.com/- EFT (Emotion-focused therapy) https://www.priorygroup.com/our-services/types-of-therapy/emotion-focused-therapy-eft- Eric Berne and Transactional Analysis https://ericberne.com/transactional-analysis/ - Sir John Whitmore https://www.performanceconsultants.com/about-us/sir-john-whitmore/- Eriksonian hypnotherapy https://www.hypnotherapy-directory.org.uk/approach/ericksonian.html - Anise Frost https://www.thecoachsjourney.com/podcast/118-anise-frost-how-to-craft-presence-and-ask-magic-questions- Sam Isaacson https://www.thecoachsjourney.com/podcast/112-sam-isaacson-the-challenges-facing-coaching-in-the-age-of-ai- Shruti Sonthalia https://www.thecoachsjourney.com/podcast/108-shruti-sonthalia-awareness-combined-with-action-is-the-key-to-creating-changeBIOGRAPHY FROM NISHENishe is a coach, facilitator, mentor, and supervisor with a genuine passion for helping people think differently and be themselves in whatever way they choose. Her approach is ever-evolving as she thoughtfully integrates a variety of techniques, theories, and personal experiences into her practice. Nishe predominately works through associate roles, coaching senior leaders and small business owners as they navigate the complexities of work.
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    2 hrs and 12 mins
  • #123 - Why I'm Closing The Coach's Journey Podcast

    #123 - Why I'm Closing The Coach's Journey Podcast
    Jun 18 2026
    After almost 7 years, I’ve decided to close The Coach’s Journey Podcast this autumn. As I have done throughout The Coach’s Journey, I want to share my thinking about my business with you, in service of supporting you to think about yours in new ways.And so in this episode, I share my thinking on closing down this podcast, what will happen between now and the final episode in October, and what I’ve learned from the process of deciding to close the show.I also share big news about The Coach’s Journey Community, and how my work with coaches is evolving in an exciting new group programme for coaches launching this year.In particular, I talk about:How I use my energy as a compass in my business.What can happen if we’re brave enough to say ‘No’ to things most people aren’t brave enough to say ‘No’ to. The crucial distinction between the work and the container.How I’m going to take what was magical about The Coach’s Journey Community and build it into a new programme, which creates even more tension and possibility for transformation. It's exciting times... and it's bittersweet. But I'm so proud of what we've made here at The Coach's Journey, and I know you've valued it too.I'm looking forward to sharing some fantastic new content - and shining a spotlight on some amazing old content - over the final few months of the show, before we close in October. And if you’re curious to find out more about my new group programme, which I outlined in this episode, you can read more and apply here: https://www.thecoachsjourney.com/group-coaching-programmeIf you like this episode, you’ll love Robbie’s ebook, An Introduction toThe Coaching Business Flywheel,visit https://www.thecoachsjourney.com/the-coaching-business-flywheelFor more information about Robbie, visit https://www.robbieswale.com/Read more about The Coach's Journey at www.thecoachsjourney.com.Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQgTHINGS I TALKED ABOUT THAT YOU MIGHT BE INTERESTED IN:My new group programme for coaches - read more and apply here: https://www.thecoachsjourney.com/group-coaching-programme The Coach’s Journey Mailing list: https://www.thecoachsjourney.com/subscribe Episode #56: https://www.thecoachsjourney.com/podcast/episode-56-introducing-the-new-hosts-ushering-in-the-future-of-the-coachs-journey My ebook, An Introduction to the Coaching Business Flywheel: https://www.thecoachsjourney.com/the-coaching-business-flywheel A podcast deep dive series on the flywheel and all its parts: https://www.thecoachsjourney.com/writing/dive-deep-into-the-foundations-of-a-sustainable-coaching-business-via-the-coaching-business-flywheel Neil’s interview with Julie Starr: https://www.thecoachsjourney.com/podcast/episode-58-julie-starr-the-world-works-from-the-inside-out 12-Minute Method Books: https://geni.us/12minutemethodseries The Power to Choose: https://geni.us/powertochoose Robbie’s mailing list: https://www.robbieswale.com/mailing-list Joey interviewing Robbie, particularly about Meaningful Productivity: https://www.thecoachsjourney.com/podcast/99-robbie-swale-the-secrets-of-meaningful-productivity-honourable-leadership-and-tilting-the-world-towards-heaven Robbie’s Meaningful Productivity Blueprint: https://www.robbieswale.com/meaningful-productivity The podcast episode about creating The Coach’s Journey Community: https://www.thecoachsjourney.com/podcast/robbie-on-new-work-group-coaching-tcj-communty If you’ve consumed ALL the content at http://www.thecoachsjourney.com and still want more, email me here: hello@thecoachsjourney.com.
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    28 mins
  • #122: Jenny Rogers – Why You Shouldn’t Be Afraid of Getting Coaching Wrong

    #122: Jenny Rogers – Why You Shouldn’t Be Afraid of Getting Coaching Wrong
    Jun 3 2026
    Throughout a career spanning roles as a teacher, BBC television producer, coach and prolific author, Jenny Rogers has never been afraid of getting things wrong.In this episode of The Coach’s Journey Podcast, the executive coach, supervisor, trainer and author of coaching titles such as Are You Listening? tells host Neil Mackinnon about the vital importance of experimentation and of embracing our mistakes in order to benefit from a lifetime of learning experiences that make us better coaches and ground us in our humanity.Jenny flies the flag for a whole-life perspective in coaching, eschewing narrow approaches in favour of a style that acknowledges the way our personal and working lives are inextricably intertwined, and makes room for all the parts of us.A deep interest in psychotherapy has enriched Jenny’s coaching practice and she highlights the modalities that fascinate her the most, as well as the key therapeutic ideas and techniques that are readily transferrable to any coaching practice.Jenny also discusses her latest books, which address important questions about navigating boundaries as a new coach and working through the challenges many women face in midlife.This episode is full of sage advice drawn from a wonderfully diverse, rich career in coaching and creativity, shared by a practitioner whose dauntless spirit of curiosity and passion for understanding human relationships is as infectious as it is inspiring.Jenny and Neil also talk about:- The relationship between trauma-aware coaching and psychodynamic therapy- Nurturing a healthy writing practice and overcoming creative blocks- How we accumulate rigid ways of thinking, and why it is hard to make change on your own- The art of embodying a place of non-judgement, and offering challenge with compassionTHINGS WE TALKED ABOUT THAT YOU MIGHT BE INTERESTED IN:- Jenny Rogers https://www.jennyrogers.com- BBC https://www.bbc.co.uk- Delia Smith https://www.deliaonline.com- Madhur Jaffrey https://www.madhurjaffrey.com- BBC Two https://www.bbc.co.uk/bbctwo- BBC Books https://www.penguin.co.uk/company/publishers/bbc-books- Columbia University https://www.columbia.edu- Management Futures https://www.managementfutures.co.uk- Are You Listening (book) https://www.penguin.co.uk/books/111/1115931/are-you-listening/9780241973986.html- Julia Vaughan-Smith https://www.juliavaughansmith.com- Nscience https://nscience.uk- Franz Ruppert https://www.franz-ruppert.de/en/- Irvin Yalom https://www.yalom.com- The Gift of Therapy (book) https://www.harpercollins.com/products/the-gift-of-therapy-irvin-d-yalom- Carl Rogers https://www.britannica.com/biography/Carl-Rogers- Gabor Mate https://www.upaya.org/person/dr-gabor-mate- University College Hospital London https://www.uclh.nhs.uk- Guildhall School of Music & Drama https://www.gsmd.ac.uk- How Not to Be a Doctor, by John Launer https://www.duckworthbooks.co.uk/book/how-not-to-be-a-doctor/- Barbican Centre https://www.barbican.org.uk- City of London Corporation https://www.cityoflondon.gov.uk- EMCC Global https://www.emccglobal.org- ILM https://www.institutelm.com- Coaches Training Institute (Co-Active) https://coactive.comBIOGRAPHY FROM JENNYI am an executive coach, coach trainer and supervisor, and accreditation assessor for APECS, the premier coaching accreditation body of the UK. Along with these roles, I am a writer, textile artist, cook, grandmother and keen walker. Thirty five years ago, I was an early entrant to the world of coaching, after earlier careers in teaching, television production and publishing. Typically, my clients are facing a major transition in their lives and find that a coaching perspective is the key to finding solutions that work. As a coach I work with senior clients in the law, medicine, finance, healthcare, performing arts and media along with volunteer roles for severely disadvantaged women. I consider myself to be a leader in a new approach to coaching which combines insights from psychotherapy with the pragmatic emphasis on change that distinguishes the best coaching traditions.I was honoured to win the Henley Business School Award for Outstanding Contribution to Coaching in 2019. My books include Are You Listening? a book of coaching stories published by Penguin Random House in 2021. I have written 9 other books on coaching, including Coaching Skills: the definitive guide to being a coach. A fifth edition, much updated, was published in 2024. My latest book, Fearless Coaching, will be published in 2026 and a book for women in mid-life (title TBD) in early 2027 by Octopus Books.
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    2 hrs and 5 mins
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