Let Us Know Who You'd Like To See On The Podcast!

On this episode of The Doug Horner Show, I sit down with
Tyler Astorg, co-founder of iPacket, to break down their
new appraisal and merchandising feature that's changing
how dealerships value, price, and resell pre-owned
inventory.

If you're in the car business, whether you're a sales
manager, used car manager, GM, or dealer principal — this
conversation is going to give you a real look at the tools
that are helping dealerships maximize profitability on
every unit.

Tyler shares the Astorg family's deep roots in the
dealership world, the story behind founding iPacket, and
exactly how their new iPacket Value tool helps dealers
appraise cars more accurately, merchandise them more
effectively, and price them to make the most money
possible.

Whether you're trying to tighten up your reconditioning
process, improve your merchandising, or just understand
what the best dealerships are doing differently — there's
something in this conversation for you.

🔗 Work with me & the team, partner with my preferred
vendors, and more: https://stan.store/benzsandbowties


🎙️ ABOUT THE DOUG HORNER SHOW
The Doug Horner Show is the podcast where I sit down with
the people shaping the automotive industry: dealers,
content creators, technology founders, and the disruptors
changing how cars are bought and sold.

Subscribe so you don't miss the next episode.

📱 FOLLOW BENZSANDBOWTIES
TikTok: @benzsandbowties
Instagram: @benzsandbowties
Facebook: BenzsandBowties
YouTube: @BenzsandBowties

#TheDougHornerShow #iPacket #CarDealership #UsedCars
#DealershipLife #AutomotiveIndustry #CarBusiness
#DealerTech #CarSales #AutoRetail #UsedCarManager
#CarAppraisal #DealershipOwner #BenzsandBowties
#TylerAstorg

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Let Us Know Who You'd Like To See On The Podcast!

@Benzsandbowties talks with Kelly Stumpe, AKA @the_car_mom about the mom audience on social media that turns to her for car buying advice for families. Kelly occupies a niche nobody else has ventured into, proving that Moms are "car people" and are some of the most important decision makers when it comes to buying a car.

Hosted by Doug Horner, General Sales Manager at Mercedes-Benz of North Olmsted and a rising voice in automotive social media, this new podcast brings a transparent, high-energy perspective to dealership operations, leadership, and digital engagement.

Known online as @BenzsandBowTies he has amassed 500K+ followers and 25MM+ viewers monthly across his channels where he often blends humor into content resonating with agents, operators, and customers alike with authenticity and real-world dealership insights.

"We all are consuming social media all day long every day,” Horner shared in a recent Car Dealership Guy interview. “If everyone is doing this all day long, then that's where we need to be.”

The Doug Horner Show dives into what drives dealership success today through candid conversations with respected industry leaders, performance coaches and digital creators shaping modern automotive culture.

About Doug Horner

Doug Horner is General Sales Manager at luxury dealership, Mercedes-Benz North Olmsted, and the creator of @BenzsandBowties, a brand centered on real dealership culture and leadership perspective, and the joy of the work, as an auto industry influencer.

About CallRevu

CallRevu is the leading communication intelligence platform built for automotive retail—empowering dealerships to take control of every conversation, from the first ring to the final result. Our holistic solution combines an automotive-specific hosted phone system, call monitoring, performance training, and reputation management­–fueled by AI-powered analytics that turn every customer interaction into actional intelligence. Founded in a dealership in 2008, CallRevu was created by the industry, for the industry to drive revenue, improve performance, and deliver exceptional customer experiences.

Learn more at www.CallRevu.com

#cars #dealership #carsales #carshopping #cardealership #sales

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Let Us Know Who You'd Like To See On The Podcast!

@Benzsandbowties talks with Austin Conroy, AKA @dealerplateguy about all of the most memorable and hilarious situations that happen behind the scenes in the service department of your local car dealership. Plus, how did Austin get into the car business, and when did he start making content?

Hosted by Doug Horner, General Sales Manager at Mercedes-Benz of North Olmsted and a rising voice in automotive social media, this new podcast brings a transparent, high-energy perspective to dealership operations, leadership, and digital engagement.

Known online as @BenzsandBowTies he has amassed 500K+ followers and 25MM+ viewers monthly across his channels where he often blends humor into content resonating with agents, operators, and customers alike with authenticity and real-world dealership insights.

"We all are consuming social media all day long every day,” Horner shared in a recent Car Dealership Guy interview. “If everyone is doing this all day long, then that's where we need to be.”

The Doug Horner Show dives into what drives dealership success today through candid conversations with respected industry leaders, performance coaches and digital creators shaping modern automotive culture.

About Doug Horner

Doug Horner is General Sales Manager at luxury dealership, Mercedes-Benz North Olmsted, and the creator of @BenzsandBowties, a brand centered on real dealership culture and leadership perspective, and the joy of the work, as an auto industry influencer.

About CallRevu

CallRevu is the leading communication intelligence platform built for automotive retail—empowering dealerships to take control of every conversation, from the first ring to the final result. Our holistic solution combines an automotive-specific hosted phone system, call monitoring, performance training, and reputation management­–fueled by AI-powered analytics that turn every customer interaction into actional intelligence. Founded in a dealership in 2008, CallRevu was created by the industry, for the industry to drive revenue, improve performance, and deliver exceptional customer experiences.

Learn more at www.CallRevu.com

#cars #dealership #carsales #carshopping #cardealership #sales

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Let Us Know Who You'd Like To See On The Podcast!

Doug tells you everything you need to know about the exciting world of Mercedes-Benz in 2026 and beyond. Mercedes is in the beginning stages of a new product offensive which will bring 30 new models to the brand over the next several years. And with creative incentives and programs, the now and future is bright for the brand.

Hosted by Doug Horner, General Sales Manager at Mercedes-Benz of North Olmsted and a rising voice in automotive social media, this new podcast brings a transparent, high-energy perspective to dealership operations, leadership, and digital engagement.

Known online as @BenzsandBowTies he has amassed 500K+ followers and 25MM+ viewers monthly across his channels where he often blends humor into content resonating with agents, operators, and customers alike with authenticity and real-world dealership insights.

"We all are consuming social media all day long every day,” Horner shared in a recent Car Dealership Guy interview. “If everyone is doing this all day long, then that's where we need to be.”

The Doug Horner Show dives into what drives dealership success today through candid conversations with respected industry leaders, performance coaches and digital creators shaping modern automotive culture.

About Doug Horner

Doug Horner is General Sales Manager at luxury dealership, Mercedes-Benz North Olmsted, and the creator of @BenzsandBowties, a brand centered on real dealership culture and leadership perspective, and the joy of the work, as an auto industry influencer.

About CallRevu

CallRevu is the leading communication intelligence platform built for automotive retail—empowering dealerships to take control of every conversation, from the first ring to the final result. Our holistic solution combines an automotive-specific hosted phone system, call monitoring, performance training, and reputation management­–fueled by AI-powered analytics that turn every customer interaction into actional intelligence. Founded in a dealership in 2008, CallRevu was created by the industry, for the industry to drive revenue, improve performance, and deliver exceptional customer experiences.

Learn more at www.CallRevu.com

#cars #dealership #carsales #carshopping #cardealership #sales

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Let Us Know Who You'd Like To See On The Podcast!

Raul Tomsa, aka @vincierge did something unheard of in the automotive world. He left behind the steady job of sales manager to get back on the sales floor and start making automotive content. Raul sits down with Doug Horner, aka @BenzsandBowTies for a full length interview brought to you by @CallRevu to unpack WHY he made this surprise move, and how the unique dealership group he works for has made it an intriguing option.

Hosted by Doug Horner, General Sales Manager at Mercedes-Benz of North Olmsted and a rising voice in automotive social media, this new podcast brings a transparent, high-energy perspective to dealership operations, leadership, and digital engagement.

Known online as @BenzsandBowTies he has amassed 500K+ followers and 25MM+ viewers monthly across his channels where he often blends humor into content resonating with agents, operators, and customers alike with authenticity and real-world dealership insights.

"We all are consuming social media all day long every day,” Horner shared in a recent Car Dealership Guy interview. “If everyone is doing this all day long, then that's where we need to be.”

The Doug Horner Show dives into what drives dealership success today through candid conversations with respected industry leaders, performance coaches and digital creators shaping modern automotive culture.

About Doug Horner

Doug Horner is General Sales Manager at luxury dealership, Mercedes-Benz North Olmsted, and the creator of @BenzsandBowties, a brand centered on real dealership culture and leadership perspective, and the joy of the work, as an auto industry influencer.

About CallRevu

CallRevu is the leading communication intelligence platform built for automotive retail—empowering dealerships to take control of every conversation, from the first ring to the final result. Our holistic solution combines an automotive-specific hosted phone system, call monitoring, performance training, and reputation management­–fueled by AI-powered analytics that turn every customer interaction into actional intelligence. Founded in a dealership in 2008, CallRevu was created by the industry, for the industry to drive revenue, improve performance, and deliver exceptional customer experiences.

Learn more at www.CallRevu.com

#cars #dealership #carsales #carshopping #cardealership #sales

Support the show

Let Us Know Who You'd Like To See On The Podcast!

Russell Richardson, aka ⁨@russflipswhips⁩ may just be the OG of short form automotive content. After taking a small Lincoln store in PA from Obscurity to national recognition, Russ left the dealership world to venture out and start his own business. What can we learn from Russ as he sits down with Doug Horner, aka ⁨@BenzsandBowTies⁩ for a full length interview brought to you by ⁨@CallRevu⁩

Hosted by Doug Horner, General Sales Manager at Mercedes-Benz of North Olmsted and a rising voice in automotive social media, this new podcast brings a transparent, high-energy perspective to dealership operations, leadership, and digital engagement.

Known online as ⁨@BenzsandBowTies⁩ he has amassed 500K+ followers and 25MM+ viewers monthly across his channels where he often blends humor into content resonating with agents, operators, and customers alike with authenticity and real-world dealership insights.

"We all are consuming social media all day long every day,” Horner shared in a recent Car Dealership Guy interview. “If everyone is doing this all day long, then that's where we need to be.”

The Doug Horner Show dives into what drives dealership success today through candid conversations with respected industry leaders, performance coaches and digital creators shaping modern automotive culture.

About Doug Horner

Doug Horner is General Sales Manager at luxury dealership, Mercedes-Benz North Olmsted, and the creator of @BenzsandBowties, a brand centered on real dealership culture and leadership perspective, and the joy of the work, as an auto industry influencer.

About CallRevu

CallRevu is the leading communication intelligence platform built for automotive retail—empowering dealerships to take control of every conversation, from the first ring to the final result. Our holistic solution combines an automotive-specific hosted phone system, call monitoring, performance training, and reputation management­–fueled by AI-powered analytics that turn every customer interaction into actional intelligence. Founded in a dealership in 2008, CallRevu was created by the industry, for the industry to drive revenue, improve performance, and deliver exceptional customer experiences.

Learn more at www.CallRevu.com

Support the show

Let Us Know Who You'd Like To See On The Podcast!

Season 2 of The Doug Horner Show is Here! Tomi Mikula of @Delivrd is hated by car dealerships around the country.. But is that because he makes them look bad, or they are exposing bad behavior to thousands of people at a time?

Hosted by Doug Horner, General Sales Manager at Mercedes-Benz of North Olmsted and a rising voice in automotive social media, this new podcast brings a transparent, high-energy perspective to dealership operations, leadership, and digital engagement.

Known online as @BenzsandBowTies he has amassed 500K+ followers and 25MM+ viewers monthly across his channels where he often blends humor into content resonating with agents, operators, and customers alike with authenticity and real-world dealership insights.

"We all are consuming social media all day long every day,” Horner shared in a recent Car Dealership Guy interview. “If everyone is doing this all day long, then that's where we need to be.”

The Doug Horner Show dives into what drives dealership success today through candid conversations with respected industry leaders, performance coaches and digital creators shaping modern automotive culture.

About Doug Horner

Doug Horner is General Sales Manager at luxury dealership, Mercedes-Benz North Olmsted, and the creator of @BenzsandBowties, a brand centered on real dealership culture and leadership perspective, and the joy of the work, as an auto industry influencer.

About CallRevu

CallRevu is the leading communication intelligence platform built for automotive retail—empowering dealerships to take control of every conversation, from the first ring to the final result. Our holistic solution combines an automotive-specific hosted phone system, call monitoring, performance training, and reputation management­–fueled by AI-powered analytics that turn every customer interaction into actional intelligence. Founded in a dealership in 2008, CallRevu was created by the industry, for the industry to drive revenue, improve performance, and deliver exceptional customer experiences.

Learn more at www.CallRevu.com

Support the show

Let Us Know Who You'd Like To See On The Podcast!

Tyler Hoover of @HooviesGarage is on the season finale of @DougHornerShow and tells me about how he failed as a car dealer before pivoting to a YouTube career.

Hosted by Doug Horner, General Sales Manager at Mercedes-Benz of North Olmsted and a rising voice in automotive social media, this new podcast brings a transparent, high-energy perspective to dealership operations, leadership, and digital engagement.

Known online as @BenzsandBowties, he has amassed 500K+ followers and 25MM+ viewers monthly across his channels where he often blends humor into content resonating with agents, operators, and customers alike with authenticity and real-world dealership insights.

"We all are consuming social media all day long every day,” Horner shared in a recent Car Dealership Guy interview. “If everyone is doing this all day long, then that's where we need to be.”

The Doug Horner Show dives into what drives dealership success today through candid conversations with respected industry leaders, performance coaches and digital creators shaping modern automotive culture.

Episode 5 - I am fortunate enough to talk to Tyler Hoover who has amassed millions of followers on YouTube with Hoovie's Garage.

About Doug Horner

Doug Horner is General Sales Manager at luxury dealership, Mercedes-Benz North Olmsted, and the creator of @BenzsandBowties, a brand centered on real dealership culture and leadership perspective, and the joy of the work, as an auto industry influencer.

About CallRevu

CallRevu is the leading communication intelligence platform built for automotive retail—empowering dealerships to take control of every conversation, from the first ring to the final result. Our holistic solution combines an automotive-specific hosted phone system, call monitoring, performance training, and reputation management­–fueled by AI-powered analytics that turn every customer interaction into actional intelligence. Founded in a dealership in 2008, CallRevu was created by the industry, for the industry to drive revenue, improve performance, and deliver exceptional customer experiences.

Learn more at www.CallRevu.com

#cars #garage #podcast

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