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The F. Word

The F. Word

By: Priya Malani
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The F. Word with Priya Malani is the lifestyle-centric money podcast for high-earning 30-somethings who want to take control of their cash—no finance degree required. Whether you’re financially free or still figuring it out, Priya’s got your back. In each episode, she cuts through the jargon & teaches you the financial truths no one else is talking about—so you can make smarter money moves, without the stress. Disclaimer: Stash Wealth is a Registered Investment Advisor. Content presented is for informational & educational purposes only. Investing involves risk, including the loss of principal.Priya Malani Economics
Episodes
  • Ep 72 | Solid Income and Still Stressed About Money?
    May 28 2026

    In this episode, Priya names what she calls the "HENRY version of money silence" - the isolating experience of earning a high income and still feeling anxious, behind, or quietly out of control. Drawing from almost 12 years of client conversations, she breaks down the three specific ways silence shows up at high incomes. This episode is a permission slip to stop pretending - and a roadmap for what to do instead.

    Takeaways:

    • There's an unspoken rule that at mid-six-figure incomes, you're not allowed to feel stressed about money.
    • 40% of Americans in relationships can't accurately tell you their partner's income.
    • Clients earning $350-400K often have no clear picture of what their household spends each month - not because they're irresponsible, but because looking felt scarier than not looking.


    Follow Priya Malani:

    LinkedIn | Instagram | Stash Wealth | YouTube


    The Stuff Our Lawyers Want Us to Say:

    Stash Wealth is a Registered Investment Advisor. Content presented is for informational and educational purposes only and is not intended to make an offer or solicitation for any specific securities product, service, or strategy. Consult with a qualified investment adviser (that's us) before implementing any strategy. Investing involves risk, including the loss of principal. Past performance does not guarantee future results. There…we said it.


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    14 mins
  • Ep 71 | First Gen was Taught to Save. Not to Build Wealth.
    May 21 2026

    In this episode, Priya sits down with Gigi Gonzalez, financial educator and author of Cultura and Cash, to unpack why traditional money advice consistently misses the mark for first-generation professionals. The real issue is that first-gen wealth building comes loaded with inherited scarcity mindsets, cultural expectations around communal money, and family guilt that no mainstream personal finance book addresses. Listeners walk away with a concrete framework for building their own financial foundation without abandoning the people they love.

    Takeaways:

    • Traditional financial advice was designed for people with an existing safety net, not people building one from scratch.
    • Scarcity mindset is inherited, not fixed. Recognizing where it came from is the first step to building past it.
    • Sharing a promotion with family often means absorbing the financial consequences of their decisions.
    • Building your own financial floor is not a betrayal of your culture. It's what makes sustainable generosity possible.

    Follow Priya Malani:

    LinkedIn | Instagram | Stash Wealth | YouTube


    Guest Bio:

    Giovanna "Gigi" Gonzalez is a Financial Educator, Influencer, and a 3x award-winning author.


    She teaches personal finance to First Gen professionals at various organizations. In 2025, she was honored as the Best Personal Finance Influencer for Racial Equity by Bankrate. Her book, Cultura & Cash, was also selected as a “must-read money book for women’s financial growth in 2026” by Forbes.


    She has been featured on dozens of publications including Nasdaq, CNBC Make It, and The Wall Street Journal. She is originally from California but currently resides in Spain.


    Guest Links:

    Instagram: @gigithefirstgenmentor https://www.instagram.com/gigithefirstgenmentor/

    TikTok: @thefirstgenmentor https://www.tiktok.com/@thefirstgenmentor

    LinkedIn: https://www.linkedin.com/in/giovannagonzalez/


    The Stuff Our Lawyers Want Us to Say:

    Stash Wealth is a Registered Investment Advisor. Content presented is for informational and educational purposes only and is not intended to make an offer or solicitation for any specific securities product, service, or strategy. Consult with a qualified investment adviser (that's us) before implementing any strategy. Investing involves risk, including the loss of principal. Past performance does not guarantee future results. There…we said it.

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    43 mins
  • Ep 70 | A Smarter Way To Approach AI For Your Finances
    May 14 2026

    In this episode, Priya Malani unpacks why more access to AI-powered financial advice hasn't translated into more financial confidence. She breaks down the two core problems: AI that hallucinates regulations with total confidence, and AI that gives population-level answers to questions that are deeply personal. The real issue isn't that AI is wrong, it's that most people don't know the right follow-up question to ask. You walk out of the episode with a four-variable framework that pressure-tests AI financial advice so you can feel confident trusting it.


    Takeaways:

    • More access to financial advice hasn't produced more financial confidence, because most people take the first AI answer at face value without knowing what's missing.
    • AI gives population-level answers to individual-level problems, and without the right follow-up, the advice could be technically accurate and completely wrong for your situation.
    • The four variables that most often change the right answer are time horizon, tax situation, liquidity needs, and income stability.
    • AI is a research assistant, not a financial advisor. An advisor knows your life. AI responds to what you put in front of it.

    Follow Priya Malani:

    LinkedIn | Instagram | Stash Wealth | YouTube


    The Stuff Our Lawyers Want Us to Say:

    Stash Wealth is a Registered Investment Advisor. Content presented is for informational and educational purposes only and is not intended to make an offer or solicitation for any specific securities product, service, or strategy. Consult with a qualified investment adviser (that's us) before implementing any strategy. Investing involves risk, including the loss of principal. Past performance does not guarantee future results. There…we said it.

    Show More Show Less
    15 mins
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