The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy cover art

The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy

The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy

By: Fexingo
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Lucas and Luna dissect the marketing funnel from top to bottom, analyzing conversion strategies at each stage. From awareness campaigns that generate qualified leads to middle-funnel nurturing tactics and bottom-funnel closing techniques, they ground every discussion in real metrics—click-through rates, cost-per-acquisition, and conversion lift. In one episode, they examine how a B2B SaaS company optimized its email sequences to move trial users to paid; in another, they break down a direct-to-consumer brand’s retargeting campaign that recovered 15% of abandoned carts. Lucas brings the journalistic rigor, citing studies from Nielsen and HubSpot, while Luna challenges assumptions with on-the-ground examples from her work with startups. This is not a theory-only show: each episode ends with a specific tension—like whether top-funnel brand spend can be justified when bottom-funnel metrics lag, or how to balance automated nurture with human sales calls. For marketers who want to move past vanity metrics and into actionable conversion logic. #MarketingFunnel #ConversionStrategy #TopOfFunnel #MiddleOfFunnel #BottomOfFunnel #LeadGeneration #EmailMarketing #Retargeting #CTROptimization #B2BMarketing #D2CMarketing #MarketingMetrics #LucasAndLuna #FexingoBusiness #BusinessPodcast #Marketing #SalesFunnel #ConversionRateOptimization Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economics
Episodes
  • How One Subject Line Personalization Lifted Open Rates by 33 Percent

    How One Subject Line Personalization Lifted Open Rates by 33 Percent
    Jun 29 2026
    In this episode of The Funnel Podcast, Lucas and Luna break down how a single email subject line personalization test at a mid-market ecommerce brand lifted open rates by 33 percent and click-through rates by 21 percent. They walk through the exact methodology: the brand tested three variants—generic, first-name only, and a dynamic hook referencing a recently viewed product category. The winner wasn't the first-name variant; it was the category-reference line, which felt less invasive and more relevant. The hosts discuss why first-name personalization is increasingly ignored, how privacy concerns are reshaping email marketing, and why behavioral signals (like browsing history) outperform demographic data for subject line performance. They also touch on the broader implications for segmentation, privacy regulations, and the creeping fatigue around hyper-personalization. This episode is grounded in real A/B test data and includes actionable takeaways for marketers looking to revive their email open rates in a privacy-first world. #EmailMarketing #SubjectLine #Personalization #ABTesting #OpenRate #ClickThroughRate #Ecommerce #MarketingStrategy #Segmentation #Privacy #CustomerBehavior #Copywriting #FunnelPodcast #FexingoBusiness #BusinessPodcast #Marketing #ConversionOptimization #DataDriven Keep every episode free: buymeacoffee.com/fexingo
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    10 mins
  • How a Single Exit-Intent Popup Recovered 34 Percent of Abandoning Visitors

    How a Single Exit-Intent Popup Recovered 34 Percent of Abandoning Visitors
    Jun 28 2026
    Lucas and Luna drill into one specific conversion tactic: the exit-intent popup. Lucas shares data from a B2B SaaS company that tested a single-field email capture popup triggered when the mouse left the browser window. The result: a 34 percent recovery rate on abandoning visitors, adding 12,000 leads in one quarter without any changes to the landing page itself. They break down why the timing works, how the offer (a checklist PDF) outperformed a discount, and why most brands mess up the execution by asking for too much too soon. Practical, specific, and immediately actionable for any marketer running a content or ecommerce site. #ExitIntent #ConversionRateOptimization #LeadGeneration #EmailCapture #B2BSaaS #MarketingStrategy #PopupStrategy #CRO #LandingPageOptimization #DigitalMarketing #LeadMagnet #ChecklistPDF #Marketing #FexingoBusiness #BusinessPodcast #TheFunnelPodcast #Fexingo #MarketingTips Keep every episode free: buymeacoffee.com/fexingo
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    10 mins
  • How a Single Trust Badge Placement Lifted Conversions 44 Percent

    How a Single Trust Badge Placement Lifted Conversions 44 Percent
    Jun 28 2026
    In this episode, Lucas and Luna dissect a targeted experiment from a mid-market DTC apparel brand that moved its payment trust badges from the footer to directly above the credit card input field. The result: a 44 percent lift in checkout conversion. They walk through the rationale—reducing cognitive friction at the exact moment of payment hesitation—and why the same badge set had zero effect when placed on the product page. They also discuss the broader principle of ‘friction mapping’ and how a single pixel of reassurance in the right spot can outperform a dozen badges buried in the footer. No fluff, just one concrete case with a specific number and a clear takeaway for any marketer optimizing a checkout flow. #ConversionOptimization #TrustBadges #CheckoutOptimization #DTCMarketing #Ecommerce #FrictionReduction #PaymentPage #UTest #ABTesting #ConversionRate #MarketingExperiment #CustomerTrust #CartAbandonment #WebDesign #UX #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
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