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The Idea Climbing® Podcast

The Idea Climbing® Podcast

By: Mark J. Carter
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If you’re passionate about bringing your big ideas to life and want actionable strategies for marketing, branding, sales, mentoring, networking and more this show is for you! You’ll learn from interviews with successful B2B thought leaders and entrepreneurs.© 2026 Mark J. Carter & ONE80 Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • How to Navigate the Path Between Relationships and Revenue with Lady Jen Duplessis

    How to Navigate the Path Between Relationships and Revenue with Lady Jen Duplessis
    Jun 23 2026
    You can’t run a business on relationships without revenue. At the same time you can’t try to sell everybody you meet. Where’s the middle ground? In this episode, I discuss how to navigate that path between relationships and revenue with my guest, Lady Jen Du Plessis. Lady Jen is known as The Business Scaling Architect and The Sovereign Leadership Mentor, boasting 40 years in finance and over $400 million in revenue generated. She is a celebrated numerous Barnes & Noble and Amazon #1 International Best-Selling author, 3X Podcast Host, and TV talk show host who delivers real transformation, not just fast profits - so her clients achieve both business success and personal fulfillment. We dive into topics including: ● Jen’s relationships to revenue origin story. ● The problems with most “one-to-one” networking meetings and how to avoid them. ● How to stop trying to sell and start trying to build relationships instead. ● How to know when it’s the right time to sell your services. ● An example role play of an effective relationship-building first time one-on-one. ● How to successfully grow your business without being “pushy”. ● The five questions that you need to ask in every first-time one-on-one meeting. ● How to prepare for productive and meaningful one-one-one meetings. ● How to know when to start building a relationship after your first meeting and how to do it. ● How to qualify people that might become part of your business’ inner circle of referral partners. ● Why you should aim for 56 people in your inner circle of referral partners and how often to connect with each of them. ● The one thing, above all else, that you need to do to successfully navigate the path from relationships to revenue. …and other golden nuggets of advice!
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    Less than 1 minute
  • How to Create Engaging Virtual Meetings & Events with John Chen

    How to Create Engaging Virtual Meetings & Events with John Chen
    Jun 16 2026
    Making virtual meetings and events engaging can be an arduous task. You must have some key strategies to work with. I discuss some of them with my guest, John Chen. John is the author of the #1 Amazon Hot New Book Release, Engaging Virtual Meetings. He’s been meeting virtually for over 38 years. He has produced over 4,000 virtual meetings including an EIGHT language meeting and the only 100% LIVE virtual conference in the training industry. He’s one of only 400 Certified Speaking Professionals designated by the National Speakers Association. We Dive into Topics Including: ● John’s origin story for getting into the virtual event space. ● What most companies do wrong with virtual meetings and how to avoid their mistakes. ● Pro-tips for virtual event facilitation. ● How to create truly active and engaging virtual meetings. ● The importance of “psychological safety” in virtual meetings and how to create it. ● What you need to do in the first five minutes of any virtual meeting or event. ● How to define the purpose of your meetings and address a problem that needs to be solved. ● The ideal part of any engaging meeting or event. ● The structure of a great agenda for a meeting and how to create one. ● Why the sequence of the activities in your meetings and events is of paramount importance. ● The importance of vulnerability from the event facilitator/speaker to create open discussion with your audience. ● How to close your virtual meetings and events strong. ● The one thing, above all else, that you must do to have a successful virtual meeting or event. …and other golden nuggets of advice!
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    25 mins
  • How to Write and Publish a Successful Business Book with Weston Lyon

    How to Write and Publish a Successful Business Book with Weston Lyon
    Jun 9 2026
    Writing and publishing a business book is an art and science. I discuss pitfalls to avoid along with proven writing and publishing success strategies in this episode with my guest, Weston Lyon. Weston is the author of 23 books, including The Book Writing Blueprint, and the founder of Plug and Play Publishing. Known as one of the only authors to write nine books in 11 months, he has delivered more than 600 presentations and interviews over the past 25 years. Weston helps entrepreneurs and business owners write the right book and use it to build authority, attract clients, and grow their business. We dive into topics including: ● Weston’s origin story when it comes to authorship and profiting from his books. ● Where the book writing process begins. ● The three phases every author goes through when writing a book. ● A deep dive into the five-step process of writing and profiting from your book. ● The concept of time blocking and its necessity in the authorship space. ● The two things you need to look at to set your book up for success. ● How to find a topic that fits your target markets. ● The biggest problem people face when writing a book and other things not to do. ● The two types of book outlines you need to create. ● The three subconscious questions you need to answer for every chapter before you write them. ● The first thing you need to do after you finish writing your book. ● The five steps to successfully publishing your book before you start marketing it. ● How to start the profiting phase of your book after it’s published. ● How to leverage and profit from your book for the rest of your career. ● The one thing, above all else, that you need to do to successfully write and publish your business book. …and more golden nuggets of advice!
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    29 mins
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