Special Offer: Get 15% OFF your first FIGS order with code FIGSUK at checkout.
Shop now at https://www.wearfigs.com/

———————————————————————
UK Dentists: Collect your verifiable CPD for this episode here >>> https://courses.dentistswhoinvest.com/smart-money-members-club

———————————————————————
Patients do not have a checklist for your clinical skill, but they do have a radar for trust. We sit down with marketing specialist Rahil Kumar from MiSmile Media and dentist and speaker Dr Dan Shaffer to get brutally practical about personal brand for dentists in the UK, and why it changes everything from your diary to your pricing power. If you have ever thought “posting won’t really make a difference”, we challenge that comfort-zone logic and show what being visible actually does for your career.

We talk about what a personal brand really is: not a logo, not a claim of being “high quality”, but the sum of every touchpoint patients experience. Dan shares how authenticity and integrity create a USP patients can feel, and why personal stories land when they are true rather than engineered for likes. We also explore the reality that most patients cannot easily judge clinical nuance, so they choose the dentist they trust, the one who communicates clearly and feels consistent online and in the practice.

Then we get tactical: which platforms matter, how Instagram and Meta algorithms work, why short-form video wins attention, and what to do if you hate being on camera. We also zoom out to the in-practice details that make or break a premium brand experience, plus a case example where consistent organic social starts bringing patients in without turning on the paid ads tap.

———————————————————————
Disclaimer: All content on this channel is for education purposes only and does not constitute an investment recommendation or individual financial advice. For that, you should speak to a regulated, independent professional. The value of investments and the income from them can go down as well as up, so you may get back less than you invest. The views expressed on this channel may no longer be current. The information provided is not a personal recommendation for any particular investment. Tax treatment depends on individual circumstances and all tax rules may change in the future. If you are unsure about the suitability of an investment, you should speak to a regulated, independent professional. Investment figures quoted refer to simulated past performance and that past performance is not a reliable indicator of future results/performance.

Send us Fan Mail