What happens to your personal brand when you run multiple businesses, wear multiple hats, and show up in completely different spaces, all at the same time? In this episode, Lida Citroën sits down with Rani Alfers, entrepreneur, insurance agency owner, skincare brand owner, and host of the Working Women Mentor Podcast, to explore one of the most common challenges professionals with multiple businesses, or that manage several teams face: how to build a personal brand that’s clear, credible, and authentically yours, even when your ventures look nothing alike. Rani brings a refreshing and deeply human perspective on what it really means to show up as yourself across industries, roles, and responsibilities, without losing your voice, your values, or your sense of self in the process. In this episode, you will learn: • How to find the single through line that connects all your ventures to one clear personal brand • Why the "professional voice" trap is costing you connection and credibility • How AI is reshaping personal branding and why your authentic voice matters more than ever Whether you are juggling multiple businesses, navigating different professional roles, or simply trying to figure out how to show up consistently as yourself, this conversation is for you! Links from this episode

The New Rules of Influence

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Every leader thinks it won't happen to them, until it does… What do you do when your reputation, the one you've spent years building, is suddenly on the line?

In this episode, Lida Citroën tackles one of the most emotionally charged and professionally complex challenges a leader can face: a reputation crisis. Whether you made a mistake, were in the wrong place at the wrong time, or became the target of a smear campaign, everything you stand for is now in question, and how you respond next matters greatly.

Drawing from 20+ years of reputation repair work and her book, Control the Narrative, Lida walks you through the real emotional and professional impact of a reputation crisis, on you and on those around you, and shares the step-by-step framework she uses with her executive coaching clients to navigate it.

In this episode, you'll learn:

• Why isolating and removing your social media can make things worse

• How to separate emotion from fact when everything feels catastrophic

• What an "apology tour" looks like, and when you need one

• When to consider legal action (and when not to)

• How to rebuild your presence and protect your reputation going forward

Whether you're in crisis right now, know someone who is, or want to be prepared in case it ever happens, this episode is for you. Links from this episode Reputation Repair Coaching Control The Narrative Stay connected LinkedIn YouTube Instagram Facebook

Your online presence can open doors for you before you even walk into the room. In this episode, Lida Citroën sits down with 3x LinkedIn Top Voice, retired U.S Army Sergeant Major, and founder of HireMilitary, Michael Quinn, to discuss what it really takes to build influence, trust, and meaningful professional relationships online that open doors in your career. Together, they unpack: • Why LinkedIn is more than a digital resume • How to create trust and credibility online • Mistakes leaders make when building an online presence • How leaders can build authentic visibility without oversharing • Why consistency matters more than perfection • The role of engagement in building influence at scale Michael shares the exact networking and engagement strategies that helped him grow one of the most respected professional communities on LinkedIn. If you’re a leader, executive, entrepreneur, or military veteran trying to strengthen your reputation and visibility in today’s digital world, this conversation is packed with practical insights you can apply immediately. Links from this episode:

• The Human Advantage: Elevating Executive Presence & Influence in the Age of AI

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Imagine performing at your highest level, with no script and no edits. That’s the reality of live broadcasting, but it’s also the reality of leadership today. In this episode, Lida sits down with Marc Vandermeer, Vice President of Broadcasting and the “Voice of the Houston Texans,” to explore what leaders can learn from a career built in the most high-pressure, public environment imaginable: live sports broadcasting. For over two decades, Marc has called every Houston Texans game—live, unscripted, and without a safety net. No edits. No second chances. Just presence, clarity, and trust in the moment. Together, we unpack what it really takes to: • Build influence when every word is public and every moment is live • Stay composed and credible when things go wrong (and they will) • Develop a voice that is recognizable, trusted, and unforgettable • Balance authenticity with professionalism in a highly visible role • Navigate feedback, criticism, and judgment without losing confidence • Bet on yourself: even when there are no guarantees • Find joy in the journey while building a meaningful, impactful career Marc also shares powerful insights on why “real is a great currency,” how momentum matters more than certainty, and why leaders must learn to bring energy, presence, and intention into every room they enter. This conversation is a powerful lesson in communication, personal branding, leadership presence, and reputation management, for anyone navigating visibility in today’s world. Links from this episode:

The Human Advantage: Elevating Executive Presence & Influence in the Age of AI

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How can leaders communicate so their messages break through the noise? In a world flooded with information, notifications, emails, and meetings, the ability to communicate clearly and effectively has never been more important. But effective communication isn’t just about speaking well or writing a polished email (I see you AI). It’s about knowing how to share ideas in a way that builds trust, earns credibility, and inspires action. In this episode of The Lida Citroën Podcast, Lida sits down with Sarah Blansett, former Vice President at Military.com and US Navy Public Affairs Officer, to explore what it really takes to communicate with clarity and influence in today’s fast-moving professional world. Drawing from her experience in journalism, military communications, and digital media, Sarah shares practical insights on how leaders can strengthen their voice, avoid common communication mistakes, and build stronger relationships through empathy and intentional messaging. In this episode, you’ll learn: • Why empathy, not emotion, is the key to effective communication • How leaders can build credibility when they don’t have all the answers • The “Edit Three Times” rule for writing clearer, more effective messages • Why brevity and clarity matter when communicating with decision-makers • How to communicate effectively across cultures, generations, and remote teams • The role AI is playing in communication, and how human voice still matters most If you want your message to break through the noise and build trust with your audience, this episode will help you communicate with greater clarity and impact. Links from this episode

The Human Advantage: Elevating Executive Presence & Influence in the Age of AI

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Have you ever finished reading something interesting and realized you don’t remember a single word?

In a world flooded with information and powered by AI, leaders are consuming more than ever. But are we actually retaining it? And more importantly, can we apply it when it matters most?

In this episode, Lida sits down with Charles Good, leadership and learning science expert and President of the Institute for Management Studies, to unpack:

• The AI Paradox: How AI can strengthen or weaken your thinking

• Why most professional learning fails (and it’s not because you’re not smart)

• Why reading more books won’t automatically make you a better leader

• How storytelling dramatically increases retention

• The difference between goals and systems in sustainable growth

• The science behind spaced learning and habit stacking

If you want to differentiate your leadership brand, build stronger judgment, and ensure your learning actually sticks, this conversation is essential!

In an AI-enabled world, your competitive advantage is how well you think.

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