You can have the best business, the best product, the best services, but if nobody knows you exist, none of it matters. This episode is Katie's top tips on visibility, and it's one you'll want to take notes on.

What you'll learn:

• The 6 visibility strategies Katie uses in her own business (and teaches her mastermind clients)
• Why consistency is the single biggest lever you can pull right now
• How PR helped Katie build her brand at 19, and again when she moved to Dubai
• Why being visible now creates clients later, even when it feels like nothing is working

Katie also shares her 30-day visibility challenge, tune in to find out what your task is.

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Want accountability? Join Katie's free WhatsApp community here https://chat.whatsapp.com/Fz0Mz5JIAXm45N17XEwG09?mode=gi_t

Get access to the Salon Managements Course Here:

https://katiegodfrey.thrivecart.com/the-salon-manager-programme/

Instagram live with Katie's client, Ashleigh. Who owns SkalpD.

In January, at Katie's surprise mastermind awards, Ashleigh took home the title of Business Woman of the Year. In this conversation, they unpack exactly how she got there, and what's possible when you stop trading time for money.

IN THIS EPISODE

• Why Ashleigh specialised in hair loss and how it became her biggest competitive advantage

• How she transitioned from one-to-one clients to building an online training course business

• What it actually took to create a worldwide team of educators

• How she now has students enrolling from around the world without her physically being in a room

• The moment she realised 'making money in your sleep' is genuinely real, and the system behind it

• How she built her own mastermind and community to support others in the hair loss industry

• Winning Business Woman of the Year at the KG Mastermind Awards and what that meant to her

• How the mastermind gave her the confidence, clarity and strategy to step into CEO mode

• What flexibility around family really looks like when the business works for you

Apply for the mastermind HERE

If sales makes you feel awkward, pushy or uncomfortable, this episode is going to change the way you think about it.

In this episode, I’m joined by Karmin Habibi, sales expert and founder of the Savvy Closer Method, for a really powerful conversation about sales, confidence, objections, integrity and what it actually takes to grow a business.

We talk about why so many business owners struggle with selling, how to stop fearing rejection, and why sales is really about serving people, not pushing them.

She also shares her incredible journey from working in sales across different industries to building her business in Dubai, and how sales helped her rebuild her confidence and step back into her power.

• Why sales is about serving, not manipulating
• The mindset shift every business owner needs
• Why confidence comes from action
• The 3 types of people in business: the seeker, the dabbler and the savvy closer
• How to handle objections like “I need to think about it” or “I can’t afford it”
• Why follow-up matters so much in business
• How to sell without sounding pushy or fake
• Why integrity and honesty matter more than ever
• My honest story about hiring a sales team and why it didn’t align
• How your energy affects your sales more than any script

• You struggle with selling in your business
• You hate the thought of being “pushy”
• You want to handle objections with more confidence
• You want to improve your communication and close more sales
• You know your business could grow faster if you got better at selling

APPLY FOR MASTERMIND BY CLICKING HERE

CHECK OUT THE ACCREDITED MANAGEMENT COURSE HERE

If you’re posting on Instagram but not getting clients, bookings or sales… this episode is for you.

In this episode, I’m going back to basics and breaking down what actually matters when it comes to Instagram for your business, because so many of you are overcomplicating it or focusing on the wrong things.

We’re talking about how to turn your Instagram into something that actually converts, not just looks pretty.

What You’ll Learn:

• How to fix your bio so it converts in seconds
• The biggest mistakes costing you clients
• What you should actually be posting (and why)
• The 3 types of content every business needs
• Why Reels are still key for growth
• How to attract new clients AND nurture your audience
• The truth about low likes and engagement
• Whether you should have one page or multiple
• How to stop comparing yourself and stay in your lane

• 
  

Instagram isn’t about posting for the sake of it.
It’s about being clear, consistent, and strategic.

APPLY FOR MASTERMIND BY CLICKING HERE

JOIN ONE OF OUR RETREATS HERE

Do not wait another year. We don't want you to be in the same position again!

Have the business partner you wish you had, in your back pocket next month!

See more information and apply here: https://www.katiegodfrey.com/apply-for-mastermind/

If your business isn’t bringing in consistent sales, this episode is your wake-up call.

I’m joined by serial entrepreneur Ayo, who has built multiple multi-million businesses and helped over 25,000 women create financial independence, and she breaks down the real reason most businesses aren’t growing.

Spoiler: it’s not your sales… it’s your marketing.

In this episode, we cover:

• Why you don’t have a sales problem, you have a marketing problem
• What marketing actually is (and why social media alone isn’t enough)
• The truth about passive income and digital products
• Why your offers aren’t converting
• How to start building an audience that actually buys

• 
  

Apply for mastermind by clicking here

See other ways of working with me by clicking here

In this episode of The Life of KG, Katie Godfrey talks about one of the most requested (and most avoided!) topics for business owners, VAT and tax.

If you’re a salon owner, aesthetic clinic, lash tech, brow artist, nail tech, hairdresser or training academy owner in the UK, this episode is a must-listen, especially if you’re approaching the VAT threshold or already VAT registered.

As your business grows, your tax responsibilities grow too. And while it can feel overwhelming, VAT registration is often a sign that your business is scaling successfully.

Katie shares:

· What happens when you hit the VAT threshold in the UK

· How VAT registration works with HM Revenue & Customs (HMRC)

· The impact VAT has on your pricing and profit

· Common mistakes beauty business owners make with tax

· Why paying more tax usually means you’re making more money

· The mindset shift required when stepping into CEO mode

· Why moving abroad (including to Dubai) doesn’t eliminate financial responsibility

This is an honest, straight-talking episode designed to remove fear around VAT and help you feel more confident managing the financial side of your business.

If you’ve ever Googled:

· “VAT for salon owners UK”

· “When do I register for VAT UK?”

· “How does VAT work for service businesses?”

· “Why is my tax bill so high?”

This episode breaks it down in simple terms, without jargon, without panic, and with real-life experience from someone who’s navigated it herself.

Remember: growth comes with new levels of responsibility. Understanding your numbers is part of becoming the CEO your business needs.

If you enjoyed this episode, please subscribe, leave a review, and share it with another beauty business owner who needs to hear it.

DM me “RETREAT” to find out more: https://www.instagram.com/kg_katiegodfrey/

Get a FREE trial on Salon Success Manager App here: https://salonsuccessmanager.com/

She has 4x her employment income. Let’s celebrate my gorgeous client Joanne Ogrady.

Joanne is part of my GROWTH Mastermind & just resigned for round 2!

In this time together she has had incredible results & I’m so proud of her.

- 4x more income for her employed role

- Over doubled her income in the business

- Her confidence has grown massively which has helped her level up in every area

- She has her foundations & systems on point now which has helped with growth

- Gone into education & launching her hair extension courses!

If you’re looking to add hair extensions onto your menu, Joanne is your girl!! Drop her a message for her next training dates.

She is fully booked, smashing her goals personally & financially from offering extensions, so why can’t you?

If you're interested in mastermind & want to get on the waitlist for when doors next open, CLICK HERE

If you want to join my FREE masterclass on hosting next month on speeding up your success, CLICK HERE