The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO cover art

The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO

The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO

By: Fexingo
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Lucas and Luna stand outside a sunlit Main Street storefront, coffees in hand, tablet showing an abstract local-map mockup. Their conversation is about the real tactics that make a small business visible to local customers — not SEO theory, but the actual steps a florist in Portland or a bike repair shop in Austin can take to rank on Google Maps, earn reviews that convert, and show up in the local pack when someone searches 'plumber near me'. Each episode picks one hyper-specific tactic: how to structure a Google Business Profile description, which categories matter most, why 3-word reviews beat 20-word ones, what to do when a competitor hijacks your listing, how local link-building actually works when you don't own a blog. They never talk in generalities. If Lucas mentions a case — say, a pizzeria that doubled walk-ins by optimizing its Q&A section — Luna pushes for the exact wording, the timeline, the numbers. The listener is a business owner who runs operations, manages their own online presence, and wants a podcast that respects their time: no fluff, no motivational speeches, just a playbook for dominating the 5-mile radius. What does a real Google Maps ranking look like when you strip away the SEO consultants' jargon — and how do you get it without spending a dime on ads? #SmallBusinessSEO #GoogleMapsRanking #LocalSEO #GoogleBusinessProfile #LocalSearch #MapPack #LocalMarketing #SmallBizTips #SEOTactics #ReviewManagement #LocalPack #NFOTactics #Business #FexingoBusiness #BusinessPodcast #Marketing #Podcast #SEO Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economics
Episodes
  • How a Barber Shop Uses Google Maps for Appointment Booking

    How a Barber Shop Uses Google Maps for Appointment Booking
    Jun 29 2026
    Episode 80 of The Local Marketing Podcast dives into how a single-location barber shop in Austin, Texas, turned its Google Maps listing into a steady booking engine — without any ad spend. Lucas and Luna walk through the specific steps: enabling appointment links in the Business Profile, optimizing business hours for peak walk-in periods, and using Google Maps Q&A to answer the same three questions every prospective customer asks. They break down the numbers — a 40% reduction in no-shows after linking to a booking platform, and a measurable increase in repeat visits from customers who found the shop via Maps search. If you run a service business that relies on appointments, this episode gives you a playbook you can implement this week. #GoogleMaps #LocalSEO #BarberShop #SmallBusiness #AppointmentBooking #GoogleBusinessProfile #Marketing #FexingoBusiness #BusinessPodcast #Austin #ServiceBusiness #MapsQandA #NoShows #BookingLink #CustomerRetention #LocalMarketing #WalkIns #BusinessHours Keep every episode free: buymeacoffee.com/fexingo
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    11 mins
  • How a Local Baker Uses Google Maps for Preorders

    How a Local Baker Uses Google Maps for Preorders
    Jun 28 2026
    In this episode, Lucas and Luna explore how a small-town bakery, Sweet Rise in Portland, Oregon, uses Google Maps attributes and Q&A to drive preorders and reduce waste. Owner Maria Ramos shares how adding 'preorder' and 'curbside pickup' attributes boosted her weekly preorder rate by 40 percent, and how answering common questions about customization and availability turned casual browsers into repeat customers. The hosts break down the specific steps Maria took, including updating her business description and using Google Posts to highlight daily specials, all without paid ads. If you run a local food business or want to capture more planned purchases, this episode gives you a concrete playbook. #GoogleMaps #LocalSEO #SmallBusiness #Bakery #Preorders #CurbsidePickup #GoogleMapsAttributes #GoogleMapsQandA #GooglePosts #LocalMarketing #Marketing #BusinessPodcast #FexingoBusiness #Portland #SweetRise #MariaRamos #FoodBusiness #CustomerExperience Keep every episode free: buymeacoffee.com/fexingo
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    10 mins
  • How a Local Wine Shop Uses Google Maps to Host Virtual Tastings

    How a Local Wine Shop Uses Google Maps to Host Virtual Tastings
    Jun 28 2026
    In Episode 78 of The Local Marketing Podcast, Lucas and Luna explore how a small wine shop in Portland, Oregon uses Google Maps features to drive foot traffic and sell out virtual tasting kits. They break down the specific strategy of leveraging Google Posts, local inventory ads, and event listings to turn a pandemic pivot into a permanent revenue stream. Learn the exact posting cadence, photo strategy, and review response tactics that helped Cork & Vine double its email list and increase in-store sales by 40 percent. No fluff—just actionable tactics for any brick-and-mortar business. #GoogleMaps #LocalSEO #SmallBusiness #WineShop #VirtualTastings #Portland #GooglePosts #LocalInventoryAds #EventMarketing #FootTraffic #ReviewStrategy #EmailList #BrickAndMortar #CorkAndVine #MarketingTips #FexingoBusiness #BusinessPodcast #LocalMarketing Keep every episode free: buymeacoffee.com/fexingo
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    10 mins
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