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The Russell Brunson Show

The Russell Brunson Show

By: Russell Brunson | YAP Media
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Welcome to The Russell Brunson Show, a podcast that breaks free from the marketing "box" to explore the ideas, strategies, and stories shaping success in business and life. Building on the foundation of the Marketing Secrets Podcast, this new evolution dives into Russell’s passions and expertise beyond just marketing. In each episode, Russell shares insights on marketing, selling, personal development, and the lessons he’s learned from studying some of the most important figures in history. It’s a mix of practical strategies, timeless principles, and fascinating stories that will inspire and challenge you to think differently about business and life. Whether you’re an entrepreneur, creator, or someone striving to make an impact, The Russell Brunson Show is your go-to guide for thinking outside the box, achieving success, and leaving your mark on the world. Subscribe now to join Russell as he shares his playbook and his passion for growth.134043 Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • One Funnel to Rule Them All: How to Find the One That Actually Matters - #Marketing - Ep. 135

    One Funnel to Rule Them All: How to Find the One That Actually Matters - #Marketing - Ep. 135
    Jul 6 2026
    For years people have asked me the same question: Russell, if you could only build one funnel, what’s the best one? And my answer always frustrates them — it depends. But here’s what almost nobody realizes: inside every business, there’s only ONE funnel that actually matters. You might look at the two hundred funnels I’ve built and think it’s chaos… it’s not. All the rest are just appendages to the one funnel that rules them all. I’m calling in from Lake Powell over the Fourth of July — fireworks, family, the whole thing — and with Funnel Hacking Live AI now about two and a half months out and more than half sold out, I wanted to give you a taste of what that room actually feels like. So I’m sharing one of my all-time favorite presentations from the last FHL: “One Funnel to Rule Them All.” I’ll walk you inside my actual brain — the exact thought process I’d charge you for in a consult — to find the single funnel your whole business should be built around. Key Highlights: ◼️Why the best funnel is always “it depends” — and the mindset shift that every business has just one funnel that rules them all, with everything else as an appendage built to feed it ◼️Gary Halbert’s line that reframes everything — how one idea, “properly exploited,” is worth more than ten lifetimes of hard work… and why most people execute the right idea the wrong way ◼️The night ClickFunnels almost didn’t make it — how I failed to sell it four or five times, then closed half the room at Mike Filsaime’s event with a single Perfect Webinar, and realized the offer was never the problem — the presentation was ◼️The “little hinges, big doors” tweak — the one change Todd made to a thank-you page that turned 2,500 buyers into 7,500 people on $97-a-month recurring ◼️How the “Linchpin” model was really born — webinar to free trial to continuity — and why it’s still the business model I’d build on today Here’s what I hope you take from this: you probably don’t have a traffic problem or a product problem. You have a “too many funnels” problem — energy scattered across a dozen things when your whole business should be pouring into one. Find the funnel that rules them all, get it converting, and every other funnel becomes a feeder that makes it stronger. So let me ask you the same thing I’d ask if you hired me: out of everything you’re building right now, which one funnel actually matters… and what would happen if that were the only one you fixed this quarter? ◼️FUNNEL HACKING LIVE AI: Russell is bringing FHL back for one night only this September — and this time you don’t just leave inspired, you leave with working, sellable funnels and AI systems actually running. Half the usual tickets, double the customer base, and the floor is already gone. → https://www.FunnelHackingLive.com ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
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    54 mins
  • We Killed Funnel Hacking Live… But Something Big Is Rising From The Ashes! - #Success - Ep. 134

    We Killed Funnel Hacking Live… But Something Big Is Rising From The Ashes! - #Success - Ep. 134
    Jun 29 2026
    A year and a half ago, I walked off the Funnel Hacking Live stage, took my shoes off, and left them there — the wrestler’s way of saying a career is over. FHL 10 was “The Last Dance,” and I meant it. We shut it down, and I honestly didn’t know if it’d be a year, five years, or forever before we ever did anything like it again. Well, I’ve got news: it’s coming back — once. This September we’re doing a one-time-only encore called Funnel Hacking Live AI! In this episode I take you all the way down memory lane — every FHL from that terrifying first room in Vegas back in 2015 to the last dance — tell you the real reasons we ended it, and explain why AI is the one thing that pulled me back to do this one final time. Key Highlights: ◼️Why I ended Funnel Hacking Live — not because it failed, but because it succeeded… plus the parts nobody talks about (an eleven-presentation marathon, a budget that ballooned past $6 million, and needing space to build what’s next) ◼️The full ten-year timeline — from 600 people and a Ferrari giveaway in Vegas (2015) to the first Two Comma Club award in Dallas, the week-before-Covid Orlando event, and Tony Robbins going seven hours straight ◼️Why AI changed the math — when one person can do the work of ten (or fifty), the old playbook just celebrates the past while the new one gets written somewhere else… so we decided to write it ourselves ◼️What “FHL AI” actually is — a smaller, more intimate one-time encore in a ~2,200-seat Vegas theater (the floor’s already sold out), built around funnels that run themselves and AI systems that scale while you sleep ◼️A first look at “the next phase” — the bigger, different thing I’ve been quietly building behind the scenes, and why I’m choosing this stage to reveal it Here’s the truth: we took our shoes off to figure out what was coming, not to quit. The world that created Funnel Hacking Live doesn’t really exist anymore — AI rewrote it in eighteen months — and the question every entrepreneur has to answer now is whether they’re going to keep celebrating the old playbook or help write the new one. This is the room where that gets written, one time only. So here’s the real question: a decade from now, when you look back on this season, do you want to say you watched it happen… or that you were in the room? ◼️FUNNEL HACKING LIVE AI: After ending FHL for good, Russell is bringing it back for one night only this September — a smaller, more intimate encore in a Las Vegas theater, built entirely around using AI to create funnels that run themselves and scale while you sleep. The floor is already sold out. → https://www.FunnelHackingLive.com ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
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    31 mins
  • The $1,500 Dan Kennedy Course That Quietly Changed My Business - #Success - Ep. 133

    The $1,500 Dan Kennedy Course That Quietly Changed My Business - #Success - Ep. 133
    Jun 22 2026
    When Steve Jobs introduced the iPod, he didn’t say “now you can fit fifty songs on a CD instead of ten.” He said CDs are dead — and pulled a thousand songs out of his pocket. That’s not a better product. That’s a new category. And it’s the single idea that changed my business more than almost anything else I’ve ever learned. Welcome back to the vault. Today I’m opening up an actual course from my mentor Dan Kennedy — the one course, out of the forty or fifty I got when I bought his company, that radically changed my life. It’s called Opportunity Concepts, and it taught me the difference between three kinds of offers… and why the one almost nobody leads with is the one that out-converts everything else. I’ll show you exactly how I used it to launch ClickFunnels, and how to weave it into your own value ladder. Key Highlights: ◼️The three offer types — “Repair, Improvement, and New Opportunity” — and why 95% of businesses stay stuck competing on the weakest two ◼️The “-er” test — if you can only describe your offer with a word ending in -er (“faster,” “better,” “cheaper”), you’re selling an improvement… and improvements always lose to new opportunities ◼️How I positioned ClickFunnels as a “new opportunity” — not a better MailChimp or Infusionsoft, but a brand-new thing called a sales funnel — to become a “category of one” ◼️The Steve Jobs move — why “CDs are dead, here’s an iPod” beats “fit more songs on a CD” every single time, and how to run the same play on what you already sell ◼️The value-ladder twist — where new opportunity, improvement, and repair each belong in your funnel (lead with the new opportunity, sell the other two higher up) Here’s what I want you to sit with: most people spend their whole careers trying to be a slightly better version of everyone else — faster, cheaper, smarter — and then wonder why it’s so hard to stand out. The shift isn’t building a better mousetrap. It’s deciding you’re not in the mousetrap business at all. Dan Kennedy charged $1,500 for this one idea, and I bought his entire company to own it, because it’s worth every penny. So before your next launch, ask yourself the only question that really moves the needle: what’s the new opportunity only you can offer — and what would it take to become the category of one? ◼️SELLING OPPORTUNITY: This whole episode comes from a $1,500 Dan Kennedy course Russell bought an entire company to own — now rebuilt as a multimedia book you can read, scan, and watch Dan teach. If you want to position your offer as a new opportunity instead of a “better” version of everyone else, this is the playbook. → https://www.SellingOpportunity.com ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
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    12 mins
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I am so happy to be the 1st writing a review of audible for this amazing podcast. Russel I congratulate with you for the value you deliver in these short episodes and I absolutely love you storytelling. I will not be the first one saying that, you are inspirational and I say it with gratitude from the bottom of my heart😊 thank you!!!

Pietro

1st Audible review!!!!

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I randomly was scrolling podcast to listen to, and thought to myself, “ just pick one.”… I am now on my third day straight of listening.

Full of wonderful ideas, secrets, and approaches to sales and obtaining clientele.
By being an outside the box thinker, Russel and his guests blew my mind.

Take five minutes and just click on one of his podcasts. You won’t regret it.

For Those Wishing to Increase Sales

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