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The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business

The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business

By: Fexingo
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Every week, Lucas and Luna scrutinize the business of email newsletters — the platforms, the economics, the craft. From Substack's creator equity model to Beehiiv's ad-network play, they map the shifting landscape where independent writers and media companies collide. They examine real newsletters — Morning Brew, The Hustle, Lenny's Letter — to understand what drives growth, retention, and monetization. Lucas, a former journalist, pushes for the editorial side: How do you build a voice that compels opens? Luna, grounded in audience data, counters with open rates, churn curves, and unit economics. Together, they debate the tension between sponsored content and reader-funded models, the role of SEO and social distribution, and the fragility of a business built on a single inbox. This is not a how-to guide; it's a forensic look at a medium reshaping media. If you run a newsletter, think about starting one, or simply subscribe to a dozen, their conversations will change how you see that daily email. What happens when a writer's list becomes their primary asset — and what happens when it doesn't? #EmailNewsletter #Substack #Beehiiv #NewsletterBusiness #CreatorEconomy #MorningBrew #MediaBusiness #AudienceBuilding #OpenRates #Monetization #IndependentMedia #WriterEconomy #DirectToConsumer #NewsletterGrowth #ContentMarketing #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economics
Episodes
  • How Newsletters Use Voice and Audio to Retain Subscribers

    How Newsletters Use Voice and Audio to Retain Subscribers
    Jun 29 2026
    Lucas and Luna explore how newsletter writers are adding audio versions of their issues to boost retention and attract busy subscribers. They examine a case where one writer saw open rates jump 15% after launching a 'read by the author' option, and discuss the practical trade-offs: production time, platform choices like Substack's built-in audio or separate podcast feeds, and whether audio cannibalizes text reading. They also touch on the emerging trend of newsletters as short-form podcasts, where writers record 5-minute summaries for commuters. A grounded look at a simple retention strategy that more publishers are adopting in mid-2026. #NewsletterBusiness #EmailMarketing #AudioContent #SubscriberRetention #Substack #Beehiiv #Podcasting #ContentStrategy #Marketing #FexingoBusiness #BusinessPodcast #CreatorEconomy #AudioNewsletter #OpenRates #RetentionStrategy #ContentMarketing #DigitalMedia #WriterTools Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
  • How Newsletters Use Drip Sequences to Onboard Subscribers

    How Newsletters Use Drip Sequences to Onboard Subscribers
    Jun 28 2026
    Lucas and Luna drill into the specific mechanics of email newsletter drip sequences — not just 'send a welcome email,' but real behavioral cadences that turn a new subscriber into a loyal reader. They unpack the 7-email framework used by Morning Brew's early growth team, the psychology of 'expectation setting' versus 'value delivery', and why the best newsletters send an email within 60 seconds of signup. They also walk through a real example from a $2-million-annual Substack about financial modeling, showing exactly how each email in the sequence builds on the last. If you run a newsletter or are thinking of starting one, this episode gives you a template you can use tonight. #EmailMarketing #NewsletterGrowth #DripSequences #Substack #Beehiiv #MorningBrew #Onboarding #Automation #SubscriberRetention #ConversionRate #MarketingStrategy #ContentMarketing #GrowthHacking #SmallBusiness #CreatorEconomy #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo
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    12 mins
  • How Newsletters Use Bundled Subscriptions to Grow Revenue

    How Newsletters Use Bundled Subscriptions to Grow Revenue
    Jun 28 2026
    In episode 79 of The Newsletter Podcast, Lucas and Luna explore the emerging trend of bundled newsletter subscriptions. They examine how platforms like Substack and Beehiiv enable writers to combine multiple publications under one paid subscription, driving higher lifetime value and reducing churn. The hosts break down a real example: a Substack network that bundles three niche newsletters for $15/month instead of $10 each, increasing average revenue per subscriber by 40%. They discuss the economics, the strategic rationale, and the risks — including subscriber fatigue and cannibalization. Lucas shares data from a survey of 200 newsletter operators showing that 23% now offer some form of bundle. Luna pushes back on whether this works for smaller creators or only for established networks. The episode concludes with a practical checklist for deciding if bundling is right for your newsletter. A focused, data-backed episode for any writer thinking about pricing and growth strategy. #NewsletterBundles #Substack #Beehiiv #PricingStrategy #SubscriptionRevenue #CreatorEconomy #EmailMarketing #PaidNewsletters #LTV #Churn #BundlingEconomics #MarketingStrategy #NewsletterGrowth #MediaBusiness #FexingoBusiness #BusinessPodcast #MarketingPodcast #NewsletterPodcast Keep every episode free: buymeacoffee.com/fexingo
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    11 mins
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