In part two of my conversation with Nici Sweaney, we get into the full breakdown of her $1.5 million launch — every number, every decision, every behind-the-scenes moment that made it possible.

This is the episode I've been so excited to share with you. Not because of the result — although it's extraordinary — but because of everything that went into it. The product build, the organic growth strategy, the messaging, the mindset going in, and what it actually felt like to be halfway around the world watching it unfold in real time. This is what scalable freedom actually looks like.

In this episode we cover:

— How Nici rebuilt her entire business from scratch in March before the launch
— Why she pivoted the masterclass topic just three weeks before going live
— The product-first philosophy that drove every decision — including shutting the business down for two weeks
— Growing from 6,000 to 11,000 email subscribers in two weeks with zero ad spend
— How 5,352 people registered for a free masterclass — when the goal was 1,000
— The 100% organic launch strategy: what she actually posted and how often
— The mindset shift that changed everything: downgrading the goal from 100 members to 40
— The moment Ellie knew it was going to be massive — before Nici had any idea
— Checking the numbers on the morning of a 3,000-person keynote
— The phone call to Tom from a hotel taxi line: "We've just made $1 million"
— Cart close in South America — and the final number that changed everything
— What a $1.5M launch actually cost to run (the answer will surprise you)
— A $160K day — made while sleeping in, going to the gym and having champagnes at a speaker dinner
— What the real transformation of this launch was — and it wasn't the money

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

I am so incredibly excited to introduce you to Nici Sweaney — AI powerhouse and my incredible client. Nici is Australia's Female AI Leader of the Year, was featured on the Forbes Women list, and in June 2023 launched the first round of AI Her Way. Within six months — while still working a full-time job and raising four kids — she'd hit six figures. Today, she's tracking past $2 million a year with no full-time employees and a four-day workweek.

Nici and I started working together six months ago, and during that first six-month period, she went on to have a $1.5 million launch from her membership program. I wanted to bring her onto the podcast to talk you through that entire process — her mindset, the strategy, the messaging, the marketing — and the very real, very human story behind how she got here.

This is part one of a two-part series, and I know you're going to love it.

We covered:

— How Nici went from earning $33K a year in academia to building a 7-figure AI business
— Why she nearly abandoned the idea before it even started
— The scarcity "yes" trap and what saying yes to the wrong things actually costs you
— Quitting her job on a phone call and what happened immediately after
— The moment she had to choose one business model and fully commit
— Why she chose a coach based on values, not just results
— How she used AI to build her own personal coaching council
— What a coach's real job actually is (hint: it's not what most people think)
— The membership model she almost talked herself out of — and why she's glad she didn't

Join Nici’s FREE MASTERCLASS — How AI Ran Nici's $1.5M Launch:
https://go.aiherway.com.au/masterclass-june-2026

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

In this episode, I'm sharing the three money beliefs that have genuinely supported me to generate $100K+ months inside my business — and honestly, these are conversations I find myself having with clients constantly right now.

Whether you've been feeling the noise of budget changes, market shifts, or collective fear around the economy — this episode is your reset. I want to take you back to what actually drives income in your business, and it's not the market.

We covered:

00:00 Why I recorded this episode (and what triggered it)
01:32 The free resource I'm sharing at the end — don't skip it
03:30 Money Belief #1 — My income is set by my beliefs, not the market
05:00 Why tapping into market fear gives your power away
05:51 How recessions are fuelled by the fear of recession
06:41 Radical responsibility and what it actually feels like
07:41 Money Belief #2 — There is so much money in the world
08:44 Why more money in the hands of women changes everything
10:30 The gap between what you say you want and what you actually believe
11:16 How I had to realign my money beliefs at every stage of growth
12:32 Money Belief #3 — Scarcity is a story, abundance is a choice
13:05 The money stories I grew up with and how I broke free from them
14:46 How to act as though you are already in overflow
16:14 The $9,990 first course launch that made me feel like the wealthiest person alive
17:35 Scarcity vs abundance through the lens of a first launch
18:55 Tuning out the noise and coming back to your centre
19:16 The free revenue calculator — how to run your numbers

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom