The Webinar Marketing Podcast with Fexingo: Virtual Events, Live Selling, and Webinar Funnels cover art

The Webinar Marketing Podcast with Fexingo: Virtual Events, Live Selling, and Webinar Funnels

The Webinar Marketing Podcast with Fexingo: Virtual Events, Live Selling, and Webinar Funnels

By: Fexingo
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What separates a webinar that converts from one that empties the room minutes after the title slide? Lucas and Luna examine the mechanics behind virtual events that actually sell — not the generic 'host a Q&A' advice, but the specific triggers that keep an audience engaged through a live pitch. Each episode picks apart one real webinar funnel from a named company: the landing page copy, the sequence of slides, the moment the offer opens, the follow-up cadence. Lucas brings the journalist's eye for what the data actually shows (conversion rates, drop-off points, replay consumption) while Luna tests every claim against what she would have done as a marketer running the same campaign. Recent episodes have walked through a HubSpot product demo that generated 40% of its annual leads, a small SaaS company that used a 90-minute workshop format to close six-figure deals, and a B2B publisher that replaced trade-show booths with a weekly live series that now accounts for nearly a third of sponsorship revenue. They never pretend that one webinar template works for every product; instead, they ask why certain formats fail for some audiences and succeed for others. The listener is a marketing professional who already knows the basics but needs to understand why their own webinars feel flat — and what the specific, data-backed alternatives might look like. After listening, you will think about your next virtual event not as a script to read but as a sequence of decisions that either earns attention or loses it. What would actually happen if you changed the order of your slides? #WebinarMarketing #VirtualEvents #LiveSelling #WebinarFunnels #ConversionRate #B2BMarketing #ContentMarketing #SalesFunnel #DemoCall #AudienceEngagement #MarketingStrategy #FexingoBusiness #BusinessPodcast #Marketing #HubSpotCase #SaaSMarketing #LeadGeneration #EventMarketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economics
Episodes
  • Why Webinar Registration Page Headlines Drive 33 Percent More Signups

    Why Webinar Registration Page Headlines Drive 33 Percent More Signups
    Jun 29 2026
    Lucas and Luna unpack the specific headline structures that lift webinar registration rates. They dig into a test from a B2B SaaS company that swapped a feature-based headline for one rooted in outcome and saw a 33 percent conversion lift. The episode covers the role of the 'four U's formula' — useful, urgent, unique, ultra-specific — and explains why vague headlines like 'Learn Marketing' underperform against tightly framed alternatives such as 'Build a Repeatable Lead-Gen Engine in 45 Minutes.' They also talk headline length, subhead synergy, and one counterintuitive finding: adding a number boosted clicks, but only when the number was unexpected. If you write webinar landing pages, this episode will change how you approach the first seven words a visitor sees. #WebinarMarketing #MarketingStrategy #ConversionRateOptimization #Copywriting #HeadlineWriting #LandingPageOptimization #B2BMarketing #SaaSMarketing #DigitalMarketing #ABTesting #CallToAction #EmailMarketing #WebinarFunnels #LeadGeneration #ContentMarketing #BusinessPodcast #FexingoBusiness #MarketingTips Keep every episode free: buymeacoffee.com/fexingo
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    10 mins
  • Why Webinar Replay Page Social Proof Doubles Sales

    Why Webinar Replay Page Social Proof Doubles Sales
    Jun 29 2026
    Episode 80 of The Webinar Marketing Podcast dives into how adding social proof to your webinar replay page can double sales. Lucas and Luna examine a case study from a B2B SaaS company that added customer logos, testimonial snippets, and attendee count to their replay page, lifting conversion rates from 2.1% to 4.9% over a 90-day period. They break down the psychology behind social proof in the replay context—where viewers are already engaging with your content—and discuss which elements work best, including logo placement, testimonial specificity, and real-time attendee counters. The episode also covers common mistakes like overwhelming visitors with too many logos or using vague testimonials. If you run evergreen webinar funnels or paid replay campaigns, this is a practical guide to a high-impact optimization you can test today. #SocialProof #WebinarReplayPage #ConversionOptimization #Marketing #Webinars #B2BSaaS #Testimonials #CustomerLogos #ConversionRates #EvergreenWebinars #PaidWebinars #ABTesting #MarketingPsychology #FexingoBusiness #BusinessPodcast #WebinarMarketingPodcast #LucasAndLuna #MarketingTips Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
  • How Webinar Reminder Email Sequence Timing Lifts Attendance by 34 Percent

    How Webinar Reminder Email Sequence Timing Lifts Attendance by 34 Percent
    Jun 28 2026
    Episode 79 of The Webinar Marketing Podcast dives into the science behind webinar reminder emails. Lucas and Luna break down a 2025 study of 1,200 B2B webinars that found a specific three-email sequence — sent at 72 hours, 24 hours, and 30 minutes before the event — lifted attendance by 34 percent compared to a single reminder. They discuss why the 30-minute window is the most critical, how personalization boosts open rates by nearly 20 percent, and why too many reminders actually hurt attendance. Lucas shares a case from a SaaS client whose 12-email drip actually decreased registrations. The hosts also explore optimal subject line length, the psychology of scarcity in reminder copy, and how timing shifts for international audiences. Practical takeaways for marketers running virtual events or live selling funnels. Plus, a low-key mention of how listener support keeps the show ad-free. #WebinarMarketing #EmailMarketing #EventAttendance #VirtualEvents #MarketingStrategy #DigitalMarketing #EmailSequences #ConversionOptimization #AttendeeEngagement #MarketingTips #WebinarFunnels #B2BMarketing #EmailPersonalization #SubjectLines #MarketingResearch #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
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