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Tim Riley and Zack Zillner take the Coach 'Em Up Podcast live at their second annual conference, fielding real-time audience questions with moderator Tatum Brandt. Topics include building gym culture, online coaching transitions, in-season vs. off-season programming, managing bad training days, and the early mentors who literally changed their lives. Oh, and someone got Rhabdo...

Recorded live at the Coach 'Em Up Conference, this episode is part Q&A, part therapy session, and part cautionary tale about running Pat Davidson's MASS program in August heat. Tim and Zack break down what separates elite strength coaches from general population trainers, why your clients are buying YOU and not your program, and how a single conversation mid-session can flip an athlete's entire week. Tim gets real about a mentor who refused to give up on him in high school while Zack talks about getting thrown into the fire at Kansas under Andrea Hudy.. If you coach, train, or are building something in the fitness space, this one's for you!

Produced by

Q6 Media

https://q6.media

00:00:00 - Introduction

00:02:07 - Best Meals in Austin

00:03:58 - Strength Coaches vs. Gen Pop Trainers

00:10:05 - In-Season vs. Off-Season Training

00:12:50 - Managing Clients on Bad Days

00:19:24 - Growing an Online Training Product

00:22:46 - Building A Gym Culture

00:27:55 - Transitioning from In-Person to Online Coaching

00:32:24 - What Tim and Zack Learned from Each Other

00:35:00 - Humility & Open-Mindedness

00:40:09 - Launching in Underserved Markets

00:44:36 - Rhabdo Horror Stories

00:51:11 - Biggest Coaching Impact

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