Transformation Starts With the Problem, Not the Tool: Crystal Broj | Gravity AI Podcast
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Transformation Starts With the Problem, Not the Tool: Crystal Broj | Gravity AI Podcast
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Everyone wants AI to fix everything. Crystal Broj has a different starting point: don’t start with the tool, start with a problem worth solving. As Enterprise Chief Digital Transformation Officer at MUSC, a 16-hospital system spanning South Carolina, she built a digital transformation office from a party of one to a team of ten, and the results are concrete. Mike Sutten, CTO at Innovaccer, talks with her about the breast cancer screening outreach that surfaced 217 abnormal findings, the voice agent that deflects a quarter of patient access calls and cut abandonment nearly in half, and why confusing technology implementation with real transformation is the trap that sinks most initiatives. Her closing point is the one to remember: the technology matters, but the trust you build putting it in matters more.
Listen to the full episode!