Eliud Custodio of Turn One Studio sits down with Shalei Simms, Ph.D., Dean of the School of Business at SUNY College at Old Westbury, to discuss what’s changing in business education and what Long Island employers should know about the next generation of talent. They cover entrepreneurship vs corporate paths, why quantitative skills intimidate students, how AI is reshaping curriculum and entry-level hiring, the importance of relationship building and soft skills post-COVID and what Old Westbury graduates bring to the workplace. Learn more at oldwestbury.edu.

A lot of business owners don’t think of themselves as “salespeople,” but they still have to sell.In this episode of The Turn One Studio Podcast, Eliud Custodio sits down with Rich Isaac of Sandler (Hauppauge) to talk about sales training, coaching and consulting and why most people struggle with sales when they don’t have a process.Rich breaks down a more human approach to selling that focuses on qualification, trust and fit, not pressure.In this episode, we cover:

• Why entrepreneurs often become “reluctant salespeople”
• Sales is sales and every business is different (and why both are true)
• The difference between a sales process and a script
• Why you shouldn’t try to convince people and how to help them discover what they actually need
• How to avoid sticker shock by talking about money the right way
• A simple framework: give ranges and ask “Should we even keep talking?”
• Quantifying the goal before you talk about budget
• Rich’s path from aerospace engineer to Sandler franchise owner
• Sales and marketing alignment: messaging that focuses on problems, not just features and benefits

In this episode of The Turn One Studio Podcast, host Eliud Custodio sits down with Dawn Cagliano of IVCi, an audiovisual integrator that designs and supports integrated spaces including immersive boardrooms, video conferencing rooms, digital signage and video walls.

They talk about what it means to “create spaces that connect people” in three ways: better collaboration in the office, smoother hybrid meetings and stronger brand connection through digital signage. Dawn also shares how IVCi approaches customer experience, proactive monitoring and why they don’t lead with a platform when recommending Zoom, Teams or Webex.

Highlights include:

• Why return-to-office fails when the space doesn’t support collaboration
• How AV and managed services have changed since the 90s
• Robots as “mobile digital signage” and practical use cases in healthcare and hospitality
• A high-pressure pitch that led to IVCi’s mindset: large enough to serve, small enough to care
• Dawn’s involvement with HIA-LI and efforts to introduce students to AV careers

If you want your technology to work for people, not the other way around, this episode is for you.