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U Own It!

U Own It!

By: Jerry Thompson
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Welcome to the U Own It! podcast with Jerry Thompson, where we dive into the world of real estate sales. With over 33 years of experience and 1,500 transactions, Jerry shares valuable insights and proven strategies to help you succeed in the competitive real estate market. Whether you're buying, selling, investing, or a real estate professional, this podcast is your ultimate resource for practical tips and game-changing content. U OWN IT will guide you through the real estate process and empower you to make confident financial decisions. New episodes drop every month. Follow Jerry: Website: https://c21jerry.sites.c21.homes/ LinkedIn: https://www.linkedin.com/in/c21jerry/ Facebook: https://www.facebook.com/c21jerry YouTube: https://www.youtube.com/channel/UC1rQugdvoxt71-4n5nGbujw Instagram: https://www.instagram.com/c21jerry/ X: https://x.com/c21jerry2© 2026 Jerry Thompson Economics
Episodes
  • E25: The NAR Settlement Two Years Later: What Buyers and Sellers Still Get Wrong
    Jun 25 2026

    Two years after the National Association of Realtors settlement dominated headlines, Jerry Thompson cuts through the noise to explain what actually changed, and what did not. The 2024 settlement eliminated the requirement to publish a cooperating commission on the MLS and made it mandatory for buyer's agents to have a written agreement before showing homes. But the industry did not collapse, commissions did not disappear, and sellers did not suddenly pocket a windfall. What changed is how and when those compensation conversations happen.

    For buyers, that means understanding what a buyer's agent does before signing anything. Jerry breaks down the red flags that signal you're working with the wrong person, why you should not lock yourself into a long-term agreement with an agent you just found on Zillow, and what a single-house showing agreement should look like. Hiring a buyer's agent, he explains, is no different from hiring a seasoned attorney over someone fresh out of law school, and the difference in outcome reflects it.

    For sellers, the biggest misconception is that refusing to pay a buyer's agent saves money. Jerry walks through the math: the money comes from the buyer, not the house. When a seller declines to cover the buyer's agent, buyers adjust their offer price accordingly, and sellers may inadvertently cut off 71% of financed buyers from competing. Understanding both sides of the listing agreement, and what each one actually costs, is the real advantage the settlement was designed to create.

    You'll Learn:

    🏛️ What the NAR Settlement Actually Changed and What It Didn't

    📋 Why Buyer Agreements Are Now Required Before Showing Homes

    🚩 Red Flags to Watch for When an Agent Meets You at a Listing

    💰 How Money Really Flows Between Buyers, Sellers, and Agents

    🏠 Why Refusing to Pay a Buyer's Agent Rarely Saves Sellers Money

    ⚖️ How to Evaluate an Agent's Value Before Signing Any Agreement

    Follow Jerry:

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    Produced by: Social Chameleon

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    34 mins
  • E24: Deadline or No Deadline? A Buyer's Guide to Winning in a Tight Market
    May 19 2026

    In today's scarcity-driven housing market, especially in Western New York, the first thing a buyer needs to understand isn't the price, the neighborhood, or even the square footage. It's the seller's rules of engagement. In this episode, Jerry breaks down the two most common ways listings hit the market: with a deadline set in advance, or with no deadline at all. Understanding the difference is what separates buyers who win houses from buyers who keep losing them.

    Jerry explains why a deadline doesn't always work against buyers. It gives you time to inspect, compare, and prepare a stronger offer. He also walks through what a "no deadline" listing actually means: sellers are open to offers immediately, and you may need to move fast and aggressively to short-circuit a future deadline from being set. Through real examples from East Aurora, Marilla, and other WNY markets, Jerry shows what happens when buyers under-offer in a frenzy and what happens when they go in hard with their best offer right off the bat.

    He also unpacks the "spoiled house" strategy for buyers tired of losing bidding wars, the difference between highest and best vs. escalation clauses, and how to find out exactly how many offers you're really competing against. This episode is a tactical playbook for any buyer trying to navigate today's seller-leaning market without getting burned.

    You'll learn:

    🏷️ How to Read Seller Rules of Engagement the Moment a Listing Hits

    ⏰ The Pros and Cons of Deadlined vs. No-Deadline Listings

    🎯 Why "List Price" Offers Almost Always Lose in Today's Market

    🍃 The "Spoiled House" Strategy for Patient Buyers

    ⚖️ Highest and Best vs. Escalation Clauses Explained

    🗣️ The Questions Your Agent Should Be Asking the Listing Agent

    Follow Jerry:

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    Produced by: Social Chameleon

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    32 mins
  • E23: "Coming Soon" Listings: Smart Move or Costly Mistake?
    Apr 3 2026

    The real estate industry is entering a major shift with the rise of "Coming Soon" listings and exclusive property marketing. In this episode, Jerry explains what these listings are and why they're becoming so controversial. He walks through how the market evolved from limited exposure to today's MLS-driven system, where maximum visibility typically leads to stronger offers and higher sale prices.

    Jerry also breaks down what's driving this change, including frustrations with platforms like Zillow and Realtor.com, and how major brokerages such as Compass are pushing for more control through private listing networks. While these strategies can offer privacy and exclusivity, they may also limit competition and reduce a seller's upside.

    Ultimately, listeners will learn that more exposure usually means more buyers and better results. "Coming Soon" listings can work in specific cases, but they come with trade-offs. The key is understanding your options so you can make the best decision for your goals.

    You'll learn:

    🏠 What "Coming Soon" Listings Really Are and How They Work

    ⚖️ The Pros and Cons of Private vs Public Market Exposure

    💰 Why More Exposure Typically Leads to Higher Sale Prices

    🔒 When Privacy and Exclusivity Might Make Sense for Sellers

    🧠 How Industry Power Shifts Could Impact Buyers and Agents

    Follow Jerry:

    Website
    LinkedIn

    Facebook

    YouTube

    Instagram

    X

    Produced by: Social Chameleon

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    30 mins
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