In this episode, Joe Burak, founder and chief strategist of TRANSiT Strategy & Analytics, explores how artificial intelligence and data analytics are transforming the association industry. He shares his journey from analyzing home show attendance data to launching an AI and analytics consulting firm, and discusses how tools like ChatGPT accelerated AI adoption across associations. Joe explains how organizations can use AI to turn member, survey, program, and financial data into actionable insights, dashboards, forecasts, and faster decision-making. He also offers practical advice on AI governance, staff training, evaluating new tools, and balancing innovation with security and organizational readiness.

VSAE ConneXions is produced by Association Briefings.

In this episode, Janine Stange, closing keynote speaker for VSAE’s upcoming annual conference, shares her journey from pursuing a music career to leading a purpose-driven mission that reshaped her path. From recording albums on Long Island and in Los Angeles, Janine reflects on the pivotal moment sparked by her mother’s illness that led her to reevaluate her priorities, let go of self-imposed limitations, and focus on something bigger than herself. That shift inspired her to embark on a nationwide journey to sing the national anthem in all 50 states, honoring veterans and their families while bringing people together through a shared moment of connection. She also shares how the journey gained momentum through national media coverage and grassroots support, culminating in her final performance in Tennessee during a Vikings–Titans game in 2014, later captured in a documentary. Throughout the conversation, Janine connects her experience to the realities of association leadership, highlighting the importance of resilience, adaptability, intentional listening, and her “DROP method” as a practical approach to getting unstuck and moving forward with clarity.

VSAE ConneXions is produced by Association Briefings.

In this episode, Sean Bott—mentalist and opening keynote speaker for VSAE’s upcoming annual conference—shares how he blends psychology, performance, and humor to create what he calls “magic for adults.” What began with a hypnosis book at age 12 evolved into a global career in entertainment, and ultimately, a transition into speaking where he helps audiences better understand connection, attention, and human behavior. At the heart of the conversation is a simple idea: meaningful engagement doesn’t happen by accident. Sean explains how his keynote combines clean humor, interactive moments, and research-backed insights to help association professionals connect more quickly with members and create experiences that stick. He also offers practical leadership shifts that translate beyond the stage—listening more than speaking, resisting the urge to immediately solve problems, and intentionally building a culture of gratitude. Along the way, Sean shares personal influences that shape his perspective, from time spent hiking and traveling to his appreciation for unexpected, underrated food cities.

VSAE ConneXions is produced by Association Briefings.