Why Are You Actually Doing This? – Ep 76

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Why Are You Actually Doing This? – Ep 76

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A founder asked Matt one question over dinner and he couldn't answer it: what's your North Star?This week Matt and Charlie get into purpose. Not goals, not targets, but the actual reason you get out of bed and do this. Why are you really running your business?Matt makes the case that your North Star isn't fixed. It shifts as you grow, often without you noticing. His used to be providing for his family. Now he reckons it's something else entirely, and he's honest about still working it out.Backed by a 2025 YouGov survey for VistaPrint: 80% of UK small business owners say they're happy, with most of that coming from freedom and doing work they care about. Money landed further down the list than you'd expect.Takeaways:🧭 Why your North Star is about purpose, not a profit target🔄 How your "why" quietly changes as the business grows💷 Why money keeps slipping down the list once you're comfortable🪞 The dinner question every founder should sit with🌱 Why Matt now thinks personal growth is what's really driving himFollow Matt:📸 Instagram - https://www.instagram.com/mrmattholland/👨‍💻 LinkedIn - https://www.linkedin.com/in/mrmattholland/📱 TikTok - https://www.tiktok.com/@mrmattholland❌ X - https://x.com/mrmattholland1Follow Charlie:📸 Instagram - https://www.instagram.com/theworkwearexpert👨‍💻 LinkedIn - https://www.linkedin.com/in/charlie-smith-1a55295b/

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