Why Digital Shelf Analytics Beat Attribution Models

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Why Digital Shelf Analytics Beat Attribution Models

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Lucas and Luna dive into digital shelf analytics — the practice of tracking product availability, pricing, and content quality on retailer platforms. Using the example of a midsize CPG brand that fixed a 14-week stockout on Amazon without changing an ad budget, they explain why the digital shelf is often the biggest leak in the marketing funnel. They contrast this with traditional attribution models that miss supply-side friction entirely. Listeners learn the three key metrics of the digital shelf: availability, content accuracy, and share of search. The episode also covers how one toilet paper brand recovered 12% of lost sales simply by auditing retailer PDPs. #DigitalShelfAnalytics #ShopperMarketing #RetailMedia #AttributionBlindSpots #Availability #ContentAccuracy #ShareOfSearch #Stockouts #PDPOptimization #RetailerCompliance #CPG #Amazon #Walmart #MarketingAnalytics #FexingoBusiness #BusinessPodcast #Marketing #AttributionModels Keep every episode free: buymeacoffee.com/fexingo

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