Why Email List Windowing Boosts Open Rates by 30 Percent

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Why Email List Windowing Boosts Open Rates by 30 Percent

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Lucas and Luna dive into 'email list windowing' — the practice of temporarily pausing sends to segments that haven't opened in 30 days. Lucas cites a case study from a mid-market B2B SaaS company that saw open rates jump from 18% to 27% after implementing a 45-day window. Luna challenges whether this conflicts with re-engagement sequences, and Lucas explains how to pair windows with sunset campaigns. They discuss the trade-off between list size and engagement, and why windowing is becoming standard in 2026 as deliverability algorithms penalize low-engagement sends. Specific numbers and a concrete trigger example make this episode actionable. #EmailMarketing #EmailWindowing #OpenRates #SubscriberEngagement #Deliverability #B2BSaaS #ListHygiene #SunsetCampaign #MarketingStrategy #EmailSegmentation #SendingFrequency #SubscriberHealth #EngagementScoring #InboxPlacement #EmailListManagement #FexingoBusiness #BusinessPodcast #MarketingTips Keep every episode free: buymeacoffee.com/fexingo

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