Why Enterprise Software Buyers Now Demand a Business Continuity Audit

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Why Enterprise Software Buyers Now Demand a Business Continuity Audit

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Episode 77 of B2B SaaS Talks dives into the newest procurement requirement: business continuity audits. Lucas walks through a case study of a $50 million financial services firm that walked away from a CRM deal because the vendor's disaster-recovery plan couldn't guarantee data availability within four hours. Luna questions whether smaller vendors can realistically meet these demands, and Lucas explains how one mid-market cybersecurity company used an AWS multi-region architecture to turn continuity into a competitive advantage, winning a deal against a legacy incumbent. The hosts explore what buyers are actually asking for — recovery time objectives, failover testing logs, and contractual penalties for downtime — and what sellers need to build into their sales process today. No fluff, just concrete procurement shifts. #EnterpriseSoftware #BusinessContinuity #SaaSProcurement #DisasterRecovery #VendorRisk #B2BSaaS #SalesStrategy #ProcurementTrends #CloudArchitecture #FinancialServices #Cybersecurity #AWS #MultiRegion #DataResilience #BusinessTechnology #FexingoBusiness #BusinessPodcast #EnterpriseSales Keep every episode free: buymeacoffee.com/fexingo

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