Why Enterprise Software Buyers Now Demand a Data Deletion Audit

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Why Enterprise Software Buyers Now Demand a Data Deletion Audit

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Episode 75 of B2B SaaS Talks — Lucas and Luna dig into the latest procurement trend: buyers demanding a data deletion audit clause before signing. They trace it to the 2024 Twilio Segment breach where forgotten customer data was exfiltrated from a legacy storage node, and walk through how that single incident pushed data deletion from a technical footnote to a contractual requirement. Lucas explains the difference between deletion, anonymization, and logical 'soft deletion,' and why enterprise procurement teams now ask vendors to prove they can actually erase data across SaaS, data warehouses, and backups. Luna challenges whether deletion audits conflict with data retention laws like SEC Rule 17a-4, and Lucas outlines how vendors like Snowflake and MongoDB are building deletion APIs. The episode also covers a real procurement process at a global retail bank, where the deletion audit added 16 weeks to the timeline but ultimately saved the deal. For operators building in B2B SaaS: this clause is coming to every deal above $500,000 ARR. No ads — listener-supported at buy me a coffee dot com slash fexingo. #DataDeletionAudit #EnterpriseSoftware #B2BSaaS #Procurement #Twilio #Segment #Snowflake #MongoDB #SECRule17a4 #DataPrivacy #GDPR #VendorRisk #SaaSContracts #DataGovernance #BusinessAndTechnology #FexingoBusiness #BusinessPodcast #SaaSProcurement Keep every episode free: buymeacoffee.com/fexingo

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