Why Isn't Everyone Doing This? with Emily Fletcher cover art

Why Isn't Everyone Doing This? with Emily Fletcher

Why Isn't Everyone Doing This? with Emily Fletcher

By: Emily Fletcher
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Welcome to Why Isn't Everyone Doing This with Emily Fletcher. Each week we’ll explore some of the most spine-tingling, potent modalities that can give you the kind of bliss and pleasure that is your birthright. No topic is off limits: We’ll dive into everything from breathwork to psychedelics, from meditation to BDSM. Join Emily in conversation with scientists, doctors, healers, and innovative thinkers to reveal the tools that have radically changed their lives, and that very well may change yours, too. We can’t wait to hear which one has you asking, “Why isn’t everyone doing this?”2023
Episodes
  • 123. Why Isn't Everyone Talking About Mitochondria? with Jennifer Scheinman

    123. Why Isn't Everyone Talking About Mitochondria? with Jennifer Scheinman
    May 19 2026
    Why Isn't Everyone Talking About Mitochondria? with Jennifer Scheinman Most people learned the word in 10th-grade biology and never thought about it again. That, argues registered dietitian and longevity expert Jennifer Scheinman, is exactly the problem. In this episode of Why Isn't Everyone Doing This?, Emily Fletcher sits down with Jennifer, a nutritionist with over 25 years of experience and a longevity expert at Timeline, the company behind the clinically studied Urolithin A supplement MitoPure, for a conversation that reframes everything from fatigue to aging to consciousness through the lens of your cells. Jennifer explains how the mitochondria work, why their decline accelerates in your 40s and 60s, and what you can actually do to slow that process. They cover the 12 biological hallmarks of aging, the cellular recycling system (mitophagy) that breaks down over time, why so many people can't produce Urolithin A on their own, and how to evaluate supplements in an industry the FDA doesn't fully regulate. They also connect it all to meditation, to stress, to perimenopause, and to the Greek myth of Persephone and the pomegranate. And at the very end: a fact about mitochondrial DNA that changes the way you think about your mother, your grandmother, and the feminine line you carry. In this episode, they explore: – What mitochondria are, what they do, and why they're more like a CEO than a powerhouse – The cellular recycling process (mitophagy) and why it slows with age – Zombie cells, inflammaging, and the 12 hallmarks of biological aging – Why aging isn't linear — and what the research says about the 40s and 60s – How meditation reduces the inflammation driving cellular decline – Urolithin A: what it is, how your gut should be making it, and why most people's isn't – How to read supplement labels and avoid "fairy dusting" and borrowed science – Timeline's clinical research: what the trials showed and how long results take – The topical MitoPure skincare line and UV-related skin aging – Why mitochondrial DNA is inherited exclusively through the maternal line – Persephone, pomegranates, 108 seeds, and the convergence of myth and molecule Key Moments: 00:00 — The question that opens the episode 03:00 — Mitochondria 101: what they really are 08:15 — Every cell except red blood cells runs on mitochondrial energy 10:00 — Mitophagy: your body's cellular cleanup crew 13:00 — Why aging accelerates in the 40s and again in the 60s 16:00 — Zombie cells and the inflammaging hallmark 19:00 — Meditation's effect on cellular inflammation — the Ziva link 25:00 — Fasting and perimenopause: what the science says for women 29:00 — How to evaluate supplements when labels aren't regulated 35:00 — Urolithin A: gut-made, often missing, and why it matters 40:00 — Why food alone won't get you there (6 cups of pomegranate juice a day) 44:00 — The clinical trials: muscle endurance at 2 months, strength at 4 months 53:00 — Urolithin A + exercise: a likely additive effect 58:00 — How Dr. Gabrielle Lyon first put this on Emily's radar 01:01:00 — The skincare line: bringing MitoPure topically 01:03:00 — Mitochondrial DNA and the matrilineal inheritance 01:05:00 — Persephone, pomegranates, and the place where science meets spirit About Jennifer Scheinman Jennifer Scheinman is a registered dietitian and nutritionist with over 25 years of experience. She is a longevity and nutrition expert at Timeline, the company behind MitoPure — a clinically researched Urolithin A supplement backed by over $50 million in human studies. Her mission is making the science of longevity accessible, practical, and connected to how you actually feel. Follow Jennifer: @jenscheinmanrdLearn more: https://timelinenutrition.com This episode is sponsored by Timeline. Support your mitochondrial health and get 20% off Mitopure at http://timeline.com/ziva. ✨ The Portal is open. If this conversation stirred something in you — around energy, consciousness, and what becomes possible when your body is resourced — you may be ready for what's next. The Portal is Ziva's newest immersive experience, with a VIP weekend for those who want to go further. If you feel the pull, follow it. 👉 Learn more: https://zivameditation.com/portal 🔗 MORE FROM EMILY & ZIVA: Join Ziva Magic: https://zivameditation.com/pages/zivamagic Learn Ziva Meditation: https://preview.zivameditation.com Free masterclass: https://learn.zivameditation.com Get 15% off with promo code WHYTHIS: https://whythis.zivameditation.com Follow us on Instagram: @zivameditation
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    1 hr and 8 mins
  • 122. Why Isn't Everyone Tapping Into the Ancient Wisdom of Mushrooms? with Alli Schaper

    122. Why Isn't Everyone Tapping Into the Ancient Wisdom of Mushrooms? with Alli Schaper
    May 12 2026
    Why Isn't Everyone Tapping Into the Ancient Wisdom of Mushrooms? with Alli Schaper What if the tools for healing grief, protecting your brain, and accessing direct divine experience have been growing in the earth for thousands of years and most people just forgot? In this episode of Why Isn't Everyone Doing This?, Emily Fletcher sits down with Alli Schaper, entrepreneur, wellness pioneer, and co-founder of Super Mush, for a wide-ranging conversation that moves from the science of Lion's Mane to the cultural history of psilocybin, from grief and brain trauma to microdosing as ceremony, from a black bear encounter in the wilderness to why worry is brakes on our prayers. Alli got off eight to nine pharmaceutical medications at 23 and became her own doctor. Functional mushrooms were the turning point. She built Super Mush, a brand born at the intersection of ancient plant wisdom and modern neuroscience, and founded the Microdosing Collective, a nonprofit dedicated to education and access for low-dose psychedelic use. This conversation is grounded, personal, scientifically curious, and spiritually alive. In this episode, they explore: – What a 5,000-year-old caveman named Otzi tells us about the staying power of functional mushrooms – Why Lion's Mane is one of the most promising tools for protecting the brain against cognitive decline – How the brain of someone on mushrooms looks similar to the brain of someone in deep meditation – Alli's mother's microdosing journey through grief after losing her father, and what it actually looked like – The James Hall story: catastrophic brain trauma, a medical miracle, and six months of microdosing – Why "worry is brakes on our prayers" and how detachment accelerates manifestation – The vision quest story, the black bear, and what real fear teaches you about daily stress – Emily's experience microdosing with her Ziva team, and what they built together that day Key Moments: 06:49 – The "holding company" reframe for romantic partnership 18:25 – Lion's Mane and cognitive protection explained 38:34 – Mushrooms, religious ceremony, and the history of psychedelic sacrament 42:35 – The RAND report: 10 million microdosers in 2025 48:13 – How psilocybin helps metabolize grief without numbing it 56:45 – James Hall: brain trauma, medical miracle, and microdosing 01:03:13 – Worry is brakes on our prayers 01:12:35 – Alli's vision quest and the black bear encounter 01:24:55 – Prayer as technology: tuning your instrument, not controlling outcomes About Alli Schaper Alli Schaper is an entrepreneur and co-founder of Super Mush, a functional mushroom brand rooted in ancient wisdom and modern neuroscience. She is also the founder of the Microdosing Collective nonprofit and host of the podcast Into the Multiverse. Instagram: @allischaper | supermush.com | Podcast: Into the Multiverse 🔗 MORE FROM EMILY & ZIVA: Join Ziva Magic: zivameditation.com/pages/zivamagic Learn Ziva Meditation: preview.zivameditation.com Free masterclass: learn.zivameditation.com Get 15% off with promo code WHYTHIS: whythis.zivameditation.com Follow us on Instagram: @zivameditation
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    1 hr and 13 mins
  • 121. Why Isn't Everyone Becoming a Fulfillionaire? with JP Newman

    121. Why Isn't Everyone Becoming a Fulfillionaire? with JP Newman
    May 5 2026
    Why Isn't Everyone Becoming a Fulfillionaire? with JP Newman What if your relationship to money has nothing to do with how much you have, and everything to do with the frequency you're operating from? In this episode of Why Isn't Everyone Doing This?, Emily Fletcher sits down with investor, entrepreneur, and Fulfillionaire founder JP Newman for a conversation that will permanently shift how you think about financial freedom. JP has spent decades working with high net worth individuals who achieve their financial goals and still feel empty, and he's built a framework that addresses why. The Fulfillionaire approach goes beyond net worth. JP maps out four dimensions of wealth, People, Purpose, Play, and Presence, and shows how clarity in each of these areas is what actually dissolves the scarcity loop. He introduces the concept of the freedom number (or the "plenty number"), explains how passive income works in practice, and walks through why most people are unconsciously running a strategy he calls "hope and pray." Emily shares her own story of how a single week of nervous system work with Kate Northrup helped her team identify $1.1 million in cuttable expenses, not through grinding harder, but through changing her energetic relationship to money first. This episode bridges Vedic wisdom, Judeo-Christian mystical tradition, and practical financial literacy, making it one of the most grounded and spiritually resonant money conversations in the show's history. In this episode, they explore: – The four P's of multidimensional wealth and why financial planning without them creates one-dimensional success – How to find your freedom number and stop the "hope and pray" strategy – The Vedic teaching on Lakshmi and why money wants somewhere to go – Why scarcity persists even in billionaires, and what the data on Warren Buffett's Giving Pledge reveals – The eight levels of giving according to mystical tradition, and which one creates the cleanest spiritual transaction – How Emily's energy shift produced $1.1 million in discovered savings in one week – A practical parenting strategy for teaching kids financial empowerment starting at age six – Why JP turned Fulfillionaire into a nonprofit Key Moments: 00:00 – The moment money stops being something you chase 04:30 – JP's origin story 09:00 – Why no one teaches us what winning actually looks like 14:00 – The four dimensions of Fulfillionaire wealth 21:00 – Hope and pray strategy and speculative risk 26:30 – Active vs. passive income explained 32:00 – What passive cash flow looks like in practice 39:00 – The scarcity paradox and the Giving Pledge 46:00 – Lakshmi and the Vedic view of abundance 51:00 – Emily's $1.1 million discovery 57:00 – The identity shift from scarcity to stewardship 01:04:00 – The eight levels of giving 01:11:00 – Why Fulfillionaire became a nonprofit 01:17:00 – Teaching kids about money at age six 01:24:00 – Why isn't everyone becoming a Fulfillionaire? About JP Newman JP Newman is an investor, entrepreneur, and founder of Fulfillionaire, a nonprofit dedicated to financial literacy and multidimensional wealth. He works with individuals at every stage of their financial journey to help them find their freedom number, build passive income, and create a life where money flows from wholeness rather than fear. Learn more:https://fulfillionaire.com Instagram: @thefulfillionaire MORE FROM EMILY & ZIVA: Join Ziva Magic: https://zivameditation.com/pages/zivamagic Learn Ziva Meditation: https://preview.zivameditation.com Free masterclass: https://learn.zivameditation.com Get 15% off with promo code WHYTHIS: https://whythis.zivameditation.com Follow us on Instagram: @zivameditation
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    1 hr and 34 mins
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