Why Logic Fails in Health, Coaching & Leadership with Brett Bartholomew
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In this episode, Beau sits down with Brett to unpack why the best coaches, clinicians, and leaders don’t just rely on knowledge—they learn how to connect, influence, and build real buy-in. Brett shares the life experience that shaped his approach to strength and conditioning, communication, and behavior change, including the role of identity, self-interest, and trust in helping people actually change.
They dig into why logic alone rarely changes behavior, why role-playing and social scrimmaging matter more than most professionals think, and how practitioners can improve adherence by understanding what people are protecting. Brett also explains how these ideas connect to his new book, leadership, and the broader challenge of working with complex human beings.
If you work in healthcare, coaching, or leadership—or you simply want to communicate better—this conversation will give you practical ways to think about influence, conflict, and human behavior in a much deeper way.
https://www.amazon.com/Antihero-Advantage-Become-Leader-Youre-ebook/dp/B0GQS7Z5BP