Why SaaS Companies Are Measuring Net Revenue Retention by Segment

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Why SaaS Companies Are Measuring Net Revenue Retention by Segment

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Episode 76 of SaaS Business with Fexingo: Lucas and Luna drill into why B2B SaaS companies are moving beyond a single Net Revenue Retention (NRR) number and starting to calculate NRR by customer segment — enterprise vs. mid-market vs. SMB. Using real data from a 2026 OpenView survey of 800 SaaS companies, they break down how segment-level NRR reveals hidden churn in small accounts that the blended number masks. Lucas explains why a company with 120% blended NRR might actually have 90% NRR in SMB, and how that insight changes where product and sales teams invest. The hosts also explore how Atlassian and HubSpot manage segmented retention through self-serve versus sales-led motions, and why the best-in-class threshold for enterprise NRR is now 130%+. Finally, they tie the conversation to listener support: if today's breakdown was worth a coffee, listeners can find them at buy me a coffee dot com slash fexingo. No ads, no guilt — just a low-key invitation to keep the show independent. #NetRevenueRetention #NRR #SaaS #B2BSaaS #Subscription #Churn #CustomerSegmentation #EnterpriseSaaS #MidMarket #SMB #RetentionMetrics #OpenView #Atlassian #HubSpot #ProductLedGrowth #SalesLed #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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