Sam Capaldi liquidated her savings at 22 to go to sommelier school. Today she's the "No Snob Somm" — 300,000+ followers, a wine club, a wine label, and a community built by pairing wine with Taco Bell instead of white tablecloths.

In this episode, Sam and Jon get into why the wine industry keeps losing the next generation, what COVID virtual tastings taught her about what people actually want, the role vulnerability plays in her brand, the story behind FaffWine Co., and the advice she gives anyone who's curious about wine but feels like they don't know enough to start.

If you've ever felt like wine wasn't "for you" — this one is.

Guest: Sam Capaldi (@samanthasommelier) — Certified Sommelier, Founder ofSamantha Sommelier, Co-Founder of Faff Wine Co. Website: https://www.samanthasommelier.com Faff Wine Co.: https://www.samanthasommelier.com/faff

Host: Jon Frutkin (@winewithjon) — lawyer turned collector turned wine barowner, Preface Wine in Delray Beach, FL.

Joe Emmett came from music into wine — and landed at Berry Bros & Rudd, Britain's oldest wine merchant. 326 years of history.

He works with a younger clientele, giving him a unique perspective on how a historic institution connects with a new generation. We recorded this in person at their St James's Street original HQ in London.

We talk about what younger clients want, how to balance heritage with accessibility, and what wine can learn from music.

Guest: Joe Emmett — Account Management, Berry Bros & Rudd

WineWithJon — new episodes on Tuesday mornings.

Connect: @winewithjon | jon@winewithjon.com

Chris Zago went from running food and beverage at a premiercountry club in St. Louis to pursuing his true passion — wine. For the past seven years, he’s been the Director of Advisory Services at UOVO Wine, the largest wine storage and collection services network in the United States. He works with everyone from first-time collectors to people with legendary cellars.

In this conversation, we talk about what it actually takesto start collecting wine, the misconceptions that keep people from getting started, and how his hospitality background shaped the way he thinks about making wine feel welcoming.

Topics covered:

• Making the leap from hospitality to wine full-time

• What “Advisory Services” actually means for collectors

• How the wine collecting world has changed in seven years

• The misconceptions that keep people from starting acollection

• What the wine industry gets wrong about reaching newpeople

• Lessons from country club hospitality that apply to wine

WineWithJon is a podcast exploring how we make wineinteresting and compelling for the next generation. New episodes every Tuesday morning.

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Guest: Chris Zago — Director of Advisory Services, UOVO Wine

Website: uovo.art/wine

Connect:

Instagram: @winewithjon

Email: jon@winewithjon.com