Showing titles in Advertising

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

Ein Geldmodell ist eine durchdachte Abfolge von Angeboten. Es geht darum, was Sie anbieten, wann Sie es anbieten und wie Sie es anbieten, um so schnell wie möglich so viel Geld wie möglich zu verdienen. Im Idealfall verdienen Sie mit einem Kunden genug Geld, um in weniger als 30 Tagen mindestens zwei weitere Kunden zu gewinnen und zu bedienen. Das sieht selten einfach aus, aber ich teile 100-Millionen-Dollar-Geldmodelle in drei Phasen ein:

This book should be a book on advanced Instagram strategies to grow an audience and to monetize the followers. This book should contain up-to-date information on what’s working and what’s not. Also, include secrets form successful and big brands and influencers. Include plenty of handy examples and mini case studies of brands and influencers that have built an enviable social media presence.

Ich habe in einem Jahr mehr verdient als die CEOs von McDonalds, IKEA, Ford, Motorola und Yahoo.... zusammen.... als Kind in meinen Zwanzigern...., indem ich die $100M Offer Methode angewendet habe. Sie funktioniert. Und sie wird auch bei Ihnen funktionieren. Es ist noch nicht lange her, da ging es meinem Geschäft so schlecht, dass ich meine Dienstleistungen nicht einmal mehr kostenlos anbieten konnte. Am Ende eines jeden Monats schaute ich auf mein Bankkonto und hoffte, einen Fortschritt zu sehen (aber es gab keinen). Ich wusste, dass sich etwas ändern musste... aber was?

What’s the big idea? Jaime Cabrera has been asking this question and leading creative teams to the answer for over 25 years. Inspired by and featuring conversations with dozens of top creative directors from around the world on his popular podcast Confessions of a Creative Director, What’s the Big Idea is a must-have resource for any ambitious creative looking to advance their career as a creative leader at an agency, brand, or organization of any kind.

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

Whether you're new to digital marketing or looking to enhance your existing strategies, Digital Threads is the ultimate playbook for achieving success in the digital age. Get started today and unlock the strategies to take your business to the next level.

Public speaking has been around for centuries, and today, motivational speaking is as popular as ever. And, like a motivational speaker, you can also inspire an audience - to open their wallets and give you money! In Speak to Sell, marketing wizard Dan Kennedy shares his secrets.

A start-up comes to market with a new product. Using cost-effective digital marketing, they get their solution in front of those customers. Growth happens exponentially. VCs and the media pile in. Then growth slows. Eventually, the whole thing peters out, usually three years from launch. How do you prevent this from happening to your start-up? Future Demand explores the realities of how start-ups grow beyond their eager early users, providing evidence and insight into how to build your brand among the much larger group of customers who’ll buy from you in the future.

Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today. They deliver an eye-opening look at the core of all business—trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals.

The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for creating content that deliver super-engaged customers. 

TikTok isn’t just for dancing teens–it’s a booming social media platform that can help your small business reach new customers and build a community around your brand.

Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master...

Модель Продаж - это продуманная последовательность офферов. Это то, ЧТО ты предлагаешь, КОГДА и КАК, чтобы заработать максимум денег за минимальное время. В идеале, заработать с одного клиента столько, чтобы хватило на привлечение и обслуживание ещё как минимум двоих, и сделать это менее чем за тридцать дней. На практике это не очень просто, но я разделил $100млн Модели Продаж н&#

The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this...

Are you looking for a better sales appointment strategy? In the B2B sales strategy audiobook we have tested and reviewed thousands of appointment setting strategies and listed only the top appointment setting strategies that work. In this audiobook you will discover where to get the best lists, how to know when your clients are buying and most importantly how to get responses from your prospects. No other sales book will secure more B2B sales appointments with less effort.

Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats.

Before you spend a lot of money on book marketing services or author publicity, make sure you've plugged all the holes in your sales funnel so you're not throwing money away. If you're looking for a "best seller campaign" but don't have a big budget, this book will show you plenty of ways to improve sales without spending a dime.

Machine learning and automation are disrupting every industry—advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions.

Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.