Showing titles in Social Media

Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them.

Winner of the 2020 Financial Times and McKinsey Business Book of the Year Award * Named “Best Book of the Year” by Fortune, The Financial Times, The Economist, Inc. Magazine, and NPR In this “sequel to The Social Network” (The New York Times), award-winning reporter Sarah Frier reveals...

After her father died in 2003, Susan Fensten turned to a genealogy message board to search for surviving relatives. Days later, she was delighted to receive an email from someone claiming to be a distant cousin. In fact, Susan had just been ensnared by a relentless sociopath. She soon became the target of an elaborate cyber-hoax involving dozens of frightening characters, including known sex offenders, who made threats of kidnapping, murder, rape, torture, and cannibalism. Remarkable in its complexity, this story of Internet stalking is also a harrowing tale of courage in the face of madness.

In the ever-expansive world of social media, Pinterest stands as a unique visual wonderland, a sanctuary of inspiration, creativity, and limitless possibilities. Whether you're a budding enthusiast or a curious novice, "Pinterest Help for Beginners" is your trusty compass for navigating this captivating realm of pins, boards, and boundless ideas.

In the realm of social media, where creativity and connection converge, Pinterest emerges as a visual wonderland. "Mastering Pinterest: The Art of Pins, Boards, and Social Influence" is your gateway to harnessing the full potential of this captivating platform, transforming it into a powerful tool for personal and professional growth.

Are you ready to connect with a wider audience? Do you want to know the best ways to leverage social media for your business? If you haven't used social media to market your brand, products and services, you're going to love how easy it is to get started.

What is webcasting? When and where to use webcasts. How to plan a webcast. How to set up a webcast. How to engage with your audience in a webcast. What are the benefits of a webcast? Download now to find out everything about webcasting!

Do you question whether or not using Facebook, Twitter, or blogs is a worthwhile investment of your time and resources? In Return on Relationship, Ted Rubin and Kathryn Rose present real-world, practical ideas that will help businesses maximize their potential through using community-focused tools on the Internet. You'll discover why "That's the way it's always been done" will leave you without any customers.

Learn how to get over 500 new Facebook fans every month and turn your fans into lifelong customers using this proven strategy for Facebook marketing and monetization. Written by a successful online marketer and social media marketing consultant, this no fluff step-by-step guide. This audiobook will help your dramatically increase your profits online and will turn Facebook time into a fun way to earn more money and grow your business.

Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies - Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: How to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a business strategy capable of adjusting to the next wave of technology around the corner.

A guide to successful community moderation exploring everything from the trenches of Reddit to your neighborhood Facebook page. Don’t read the comments. Old advice, yet more relevant than ever. The tools we once hailed for their power to connect people and spark creativity can also be hotbeds...

When Sleepers, Wake! was released in Australia, it immediately became influential around the world. Now its author, the polymath and former politician Barry Jones, turns his attention to what has happened since - especially to politics, health, and our climate in the digital age - and to the challenges faced by increasingly fragile democracies and public institutions. 

Get the inside scoop on how to launch digital products that are profitable and effective by reading "How to Launch Digital Products: For Maximum Profit by Leveraging Social Media Marketing for Influencers." This thorough tutorial provides a step-by-step method for leveraging social media to create, market, and sell digital products.

You're posting every day, burning hours on captions, hashtags, and editing — and your content still dies with 47 views. Meanwhile, some 22-year-old with half your knowledge is blowing up on every platform. The difference isn't talent. It's that they're using AI and you're not. Here's what nobody tells you about social media marketing in 2025: doing it manually is no longer "the hard way." It's the losing way.

Today, when the average American spends around 4.5 hours a day on their phones—including 2.5 hours scrolling social media—it is undeniable that a well-crafted social media platform is a powerful lever when it comes to credibility, visibility, and opportunity in any professional field. But how do you create a lasting platform that can thrive in a swamp of competing content?

Why do some creators go viral while others get lost in the noise?Even with great ideas and valuable content, many creators and small businesses struggle to break through in the Creator Economy.They watch mediocre content get millions - massive brand deals, likes, and loyal fans - while they...

Whether you're a weekend warrior, content creator, amateur racer, or privateer professional, this guide provides the proven strategies to land sponsorships, grow your audience, and create long-term opportunities—without needing to be a pro athlete or social media celebrity. The book breaks down how sponsorships really work, debunking common myths and teaching riders how to position themselves as valuable marketing assets. It goes beyond just securing free gear, showing how to leverage social media, build an engaged audience, and activate sponsorships that generate real value for brands.

Never be confused about online music marketing again. Updated for 2018, this audiobook features the second volume in the highly acclaimed Guerrilla Music Marketing Handbook.

Today’s fact-checkers assure us that they analyze speech without fear or favor and promise to hold powerful politicians and pundits to account when they lie to the public. It turns out that they themselves are often among the biggest liars in our larger political dialogue. Presented with claims or facts that are inconvenient for the dominant media narrative, fact-checkers slant their rulings.

La obra del autor de Papeles de Facebook, la serie del The Wall Street Journal que destapó el mayor escándalo de esta década Un libro intrigante que nace de uno de los reportajes de investigación más impactantes de los últimos tiempos, Papeles de Facebook, y que es a la vez un ejercicio...