Showing titles in International

During the 1920s and 1930s, Bruce Barton was a household name in America - a hugely successful advertising man who revolutionized his industry by treating customers like people, not like sheep to be fleeced. He created some of the most memorable and long-lived advertising slogans and campaigns in history. He understood how to succeed in business and advertising, and he set down his principles for success in best-selling books that put his name on everyone's lips.

The Courage to Continue spotlights the bi-partisan American tradition of environmental stewardship and its relevance in today’s business and political landscape. President Trump’s second term brings a whole-of-government national security strategy that permeates other policy priorities – energy, global trade, deregulation, military spending, industrial policy, immigration, and more. Although the Trump administration’s agenda includes rolling back environmental protections and propagating fossil fuel development, enshrining environmental security has long been an area of political cooperation.

Tired of recycled advice and surface-level tips? Trusts & Asset Protection Strategies That Work offers real solutions for real problems grounded in practical experience—not generic theories.

Does this book promise to make you and your brand an overnight sensation with millions of followers and instant fortune? Nope. Is it a guide offering a 'magic formula' that will eliminate all effort on your path towards success? Absolutely not. But will this book provide you with a detailed, step-by-step roadmap specifically designed to help business owners, entrepreneurs, and those passionate about their crafts build sustainable, profitable brands that last for generations?

15 Steps to Starting Your Business: A Clear, Actionable Guide to Launching with Confidence. Starting a business is exciting—but also overwhelming. Where do you even begin? How do you choose the right idea? And how do you navigate the financial, legal, and marketing challenges that come with launching?

Nós vitais nas cadeias logísticas modernas, os portos movimentam cerca de 70% do comércio intercontinental de mercadoria em valor e, ainda mais, em peso. Há mais de três décadas que crescem, de modo significativo e ininterrupto, confirmando-se uma forte correlação entre o aumento do PIB e a procura portuária. Daí a importância da pergunta: qual a situação dos portos e dos transportes marítimos em Portugal?

In this compelling history, Peter Chapman shows how the United Fruit Company took bananas from the jungles of Costa Rica to the halls of power in Washington, D. C., with not just clever marketing, but covert CIA operations, bloody coups, and brutalized workforces. And how along the way they...

Do you do business internationally, or do you hope to become a leader in a global company? Do you work in an organization with a diverse, multicultural workforce? Leaders who enter the international arena quickly learn that their usual assumptions, tools, and ways of doing business may not be effective in other countries. They begin to recognize the importance of developing a global mindset to be successful in working at or leading a global organization. This book will help you understand what it means to have a global mindset, why having one is important, and how to develop one.

Индия с её быстрорастущей экономикой, доступными трудовыми ресурсами и большим рынком потребления обладает огромным потенциалом для развития бизнеса и партнёрских отношений. Но успех обеспечен лишь тем, кто готов изучать и принимать самобытность индийского народа. Евгений Грива прожил в стране много лет, работая сначала генеральным директором дочерней компании СИБУРа в Мумбаи, затем заместителем торгового представителя в Республике Индия.

The story of the economists who championed the rise of free markets and fundamentally reshaped the modern world. As the post-World War II economic boom began to falter in the late 1960s, a new breed of economists gained in influence and power. Over time, their ideas curbed governments, unleashed...

From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be . . . 'Compelling and vivid' – Robert Cialdini, author of Pre-Suasian We all try to influence others in our daily lives. We are all marketers, whether...

The global economy is entering an era of protracted stagnation, similar to what Japan has experienced for over a decade. That is the message of this brilliant and controversial summary of our current economic predicament from an internationally respected consultant and commentator on financial markets, who predicted the Global Financial Crisis of 2008. The author challenges the assumption that growth can be perpetual and questions the ability of political leaders to enact the tough structural changes needed.

Ouvir este audiolivro é uma forma de aprender a fazer grandes negócios de importação de maneira fácil. Em apenas sete passos, o autor traz informações valiosas, aprendidas na prática e nem sempre contempladas em cursos do setor, para quem deseja internacionalizar a própria empresa ou busca aprofundar o conhecimento na área do Comércio Exterior.

Ogni comunità ha bisogno di giustificare le proprie disuguaglianze: l'uomo deve trovare le ragioni di queste disparità per non rischiare di vedere crollare l'intero edificio politico e sociale. In questa chiave, anche molte ideologie del passato non appaiono più così irragionevoli, se paragonate al nostro presente. Conoscere la molteplicità delle traiettorie e delle biforcazioni della storia può infatti aiutarci a interrogare le fondamenta delle nostre istituzioni e a intuire le loro trasformazioni.

The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results. Robert Glazer, a leader in the affiliate marketing industry for more than a decade, draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the performance (affiliate) marketing industry.

Entrepreneurial ventures often fail in the developing world because of the lack of something taken for granted in the developed world: trust. Over centuries the developed world has built up customs and institutions like enforceable contracts. This is not the case in the developing world. Using vivid examples from Brazil, China, India, Mexico, and elsewhere, scholar and entrepreneur Tarun Khanna shows how entrepreneurs can build on existing customs and practices instead of trying to push against them.

In Terror Incorporated, Loretta Napoleoni maps out the arteries of an international economic system that feeds armed groups the world over. Chasing terror money, she takes the reader from CIA headquarters to the smuggling routes of the far East, from the back rooms of Wall Street to hawala exchanges in the Middle East.

You will discover advanced trading strategies along with easy-to-understand visuals on how to increase profits. This book is a unique combination of manual and automated trading. Therefore, it is for the intermediate to advanced manual trader and those seeking an insight into programmed trading. As always, Wayne writes in the direct and personal fashion that appeals to traders who want to get to the point.

The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.

This is a useful guide to help you through the murky waters of forex trading, with the right amount of information that will not overwhelm or leave one feeling unprepared and shallow to tackle the trading world. If you need your own personalized map for trading in the forex markets, then this is the right book for you.