Showing titles in Engineering

By breaking the art of stakeholder management into simple lessons and frameworks, this practical book shows product managers how to manage the crucial relationships that will help you make an impact and advance your career. You'll learn how to build trusting relationships with stakeholders, optimize your communication for different audiences, get buy-in for your ideas and roadmaps, and have stakeholders appreciate it when you say no.

In this no-holds-barred treatise, Donald Shoup argues that free parking has contributed to auto dependence, rapid urban sprawl, extravagant energy use, and a host of other problems. Planners mandate free parking to alleviate congestion but end up distorting transportation choices, debasing urban design, damaging the economy, and degrading the environment. Ubiquitous free parking helps explain why our cities sprawl on a scale fit more for cars than for people. But it doesn't have to be this way.

It's in our food, our clothes, and our homes. It's microplastic and it's everywhere—including our own bodies. Scientists are just beginning to discover how these tiny particles threaten health, but the studies are alarming. In A Poison Like No Other, Matt Simon reveals a whole new dimension to the plastic crisis.

Great engineers don't necessarily make great leaders—at least, not without a lot of work. Finding your path to becoming a strong leader is often fraught with challenges. It's not easy to figure out how to be strategic, successful, and considerate while also being firm. Whether you're on the management or individual contributor track, you need to develop strong leadership skills. This practical book shows you how to become a well-rounded and resilient engineering leader.

A WALL STREET JOURNAL BESTSELLER "If you’re in any kind of leadership role—whether at a company, a non-profit, or somewhere else—there’s a lot you can learn here."—Bill Gates, Gates Notes How could General Electric—perhaps America’s most iconic corporation—suffer such a swift and...

Throughout 2017, John Crace, The Guardian's parliamentary sketch writer, watched Prime Minister Theresa May's efforts to remain strong and stable - and, indeed, Prime Minister. He coined the term Maybot for her malfunctioning public appearances. And now, in this edited collection of his unremittingly witty sketches, he tells the full story of Theresa May's turbulent first year in Westminster. 

Discover valuable machine learning techniques you can understand and apply using just high school math. Grokking Machine Learning teaches you how to apply ML to your projects using only standard Python code and high school-level math. No specialist knowledge is required to tackle the hands-on exercises using Python and readily available machine learning tools. Packed with easy-to-follow Python-based exercises and mini-projects, this book sets you on the path to becoming a machine learning expert.

Tales of adventures on the high seas captivate both sailors and those who stand on the shore and gaze out across the oceans. In this original collection of sea stories, edited by veteran writer Dick Durham, the gamut of human experience is mirrored in a world of tragic shipwrecks and sea monsters, epic races and brave rescues, tall ships and tiny dinghies.

Brought to you by Penguin. If Britain's maritime history were embodied in a single ship, she would have a prehistoric prow, a mast plucked from a Victorian steamship, the hull of a modest fishing vessel, the propeller of an ocean liner and an anchor made of stone. We might call her Asunder, and...

The machines are here. After decades of sci-fi doomsaying and marketing hype, advanced A.I. and automation technologies have leapt out of research labs and Silicon Valley engineering departments and into the centre of our lives. The world's biggest corporations are racing to automate jobs and some experts predict that A.I could put millions of people out of work. But all is not lost. With a little effort, we can become futureproof.

Run a Google search for “black girls” - what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in “white girls”, the results are radically different. The suggested porn sites and un-moderated discussions about “why black women are so sassy” or “why black women are so angry” presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities.

At age 19, pilot Dale Black miraculously survived an airplane crash that killed the other two pilots on board. Hovering between life and death for three days, he had a breathtaking experience of heaven. Against all odds and with insurmountable injuries, Capt. Black recovered from his injuries and returned to fly airplanes as a professional pilot. For 40 years he kept the story to himself at the urging of his grandfather to "live" his experience rather than talk about it.

Few subjects are more fundamental to modern life than electrical power. The systems that generate, transport, and distribute electricity are among the most essential contributors to modern industry, development, and everyday living. As energy demand grows and, with it, the electric power industry, more and more non-electrical professionals must make important policy and administrative decisions regarding the systems that power our world.

Brought to you by Penguin. Free market capitalism is one of humanity's greatest inventions, and the greatest source of prosperity the world has ever seen. But it's also on the verge of destroying the planet and destabilizing society in its single-minded pursuit of maximizing shareholder value...

Former close protection officer Mickey Bale has a dangerous skillset. One that many men—good and bad—want to make use of. That's why a powerful Russian oligarch wants to hire Mickey to protect him. And with his wife gone and his track record with the Met in tatters, Mickey doesn't feel he has a choice. But when a terrorist attack kills a police firearms team, MI5 suspect that Mickey's new client and the Russian GRU are involved. The bomb was a Sunburn missile warhead, military-grade and able to vaporise everything in its blast radius. And there are more warheads out there.  

Undaunted Valor is the firsthand account of helicopter pilot, Colonel Dan Cory as he flies combat missions in the jungles of Vietnam. From dodging enemy ground fire and RPGs, to constant mortar and rocket attacks on his base, Colonel Cory stared down the enemy to bring his fellow soldiers’ home.

Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. This fully updated second edition includes new chapters on maritime tech, AI in PR, and an expanded focus on the U.S. maritime market. It sets out clear, practical steps to help you harness the power of PR to build your profile, grow your business, and protect your reputation.

With an introduction read by the author himself, Mark Pincus, and acclaimed narrator Fred Sanders, comes an unconventional, hands-on guide to turning ideas into products that matter—and that people love—from the legendary Silicon Valley pioneer, founder of Zynga, and creator of Stanford...

The Four Points of the Compass takes the listener on a journey of directional discovery. Jerry Brotton reveals why Hebrew culture privileges east; why Renaissance Europeans began drawing north at the top of their maps; why the early Islam revered the south; why the Aztecs used five colour-coded cardinal directions; and why no societies, primitive or modern, have ever oriented themselves westwards. He ends by reflecting on our digital age in which we, the little blue dot on the screen, have become the most important compass point. 

Over 2 million people are employed throughout the construction industry. Whether you’re toiling with concrete, sweeping with a broom or core drilling through a wall, you might want to take the next step into management at some point in your career.